Ring Dials Up Exclusive Pro-Install Line at CES

Amazon Ring debuts Ring X line exclusive for CE pros with higher price points, longer warranty and lifetime subscription to streaming service for customers.

Ring Dials Up Exclusive Pro-Install Line at CES

Amazon Ring is answering the call for the custom installation channel. The company launched at CES 2020 a new line of equipment that will be sold exclusively in the professional installation channel. The line, dubbed Ring X, consists of nine different devices for CE pros, with a longer 3-year warranty (compared to a 1-year warranty on DIY Ring products), heavy duty metal faceplates, higher price points, and a free lifetime subscription for the Ring Basic plan streaming/recording service that integrators can offer to their clients.

“We are trying to partner better with the industry,” says Andrew Vloyanetes, general manager at Ring who is leading the company’s charge for the professional installation. “None of the Ring X line will be sold online or directly to consumers. It is only for professional installers.”

The entire Ring X line is due to ship starting March 4.

The Ring X line consists of:

Ring Access Controller Pro – Integrated with a Ring Doorbell or Cam, the Access Controller Pro allows homeowners to unlock their gate remotely using the Ring app. Users can see, hear and speak to the guest at the gate. It is also well suited for allowing Key by Amazon package deliveries to be brought on to your property.  It allows one-touch access, and it connects via Ethernet or cellular.

Ring Stick Up Cam Elite – This PoE indoor/outdoor security camera produces 1080 HD video with two-way audio and noise cancellation. It has advanced motion detection and night vision, and requires a power outlet (for the PoE adaptor).

Ring Video Doorbell 2 – This new version of the popular Ring Doorbell produces 1080 HD video with two-way audio and noise cancellation. It uses basic motion detection with night vision and comes with a rechargeable battery pack.

Ring Video Doorbell Pro – Exclusive to the professional installation channel, this device can be retrofitted by an integrator using a home’s existing wiring. It has advanced motion detection, night vision and two-way talk, and it requires a 16-24VAC transformer.

Andrew Vloyanetes, GM at Ring, shows off the company’s latest Ring X line during CES 2020 in Las Vegas.

Ring Video Doorbell Elite with Access Controller Cellular – This is a package of the two new pro-only devices. The Doorbell Elite uses heavy duty metal faceplates made in the USA.

Ring Spotlight Cam Wired and Spotlight Cam Mount – This hardwired motion-activated camera has an LED spotlight incorporated into it. It records in 1080 HD video with night vision. The Mount is hardwired with 110V to 240V power.

Free Ring Basic Plan Lifetime Streaming Service – Ring X clients will be able to receive free lifetime streaming/recording service with their professionally installed products. The Ring Basic plan fees are $3 per month per device currently.