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One Year Later, Nice Finalizes Rebrand of SpeakerCraft, Elan, Panamax

The transition marks the first in a series of rebrands to create a comprehensive solutions portfolio under Nice.

Sep 07, 2023

Nortek Control Rebrands as Nice North America

Nortek Control brand name sunsets one year after acquisition by Italy-based Nice. SpeakerCraft, Elan and Panamax brand names to disappear.

Sep 28, 2022

Reflecting on Rep Liz Kershaw’s Trailblazing Legacy

Liz Kershaw retirement is a noteworthy milestone as one of the first female manufacturers’ reps in the industry.

Jul 14, 2022

Nice to Phase Out Nortek Control Brand in 2022

2GIG, Elan, SpeakerCraft & other Nortek brands to go to market as brands of Nice; new North America leadership includes Luca Longhin as Deputy CEO, Paul Williams as Chief Product Officer & Lisa Potok as CFO.

Feb 16, 2022

Global Home Automation Giant Nice Acquires Nortek Control

Nice has announced plans to acquire Nortek Control in order to strengthen the presence of its brand in North America.

Oct 05, 2021