DOW Technologies, a leading technology distributor based in Tampa, Fla., hosted its fourth DOW Elite Dealer Retreat this summer at the Ritz-Carlton Reynolds, Lake Oconee, Ga. DOW brought in over 250 customer attendees representing 141 companies to attend the two-day event held July 31-Aug. 1.
The DOW Elite Dealer Retreat brings dealers to a relaxed, resort atmosphere where they attend manufacturer trainings, product demos, a tradeshow and more.
“We’re thrilled to have orchestrated this wonderful opportunity for dealers and manufacturers to reconnect in a relaxed setting, fostering meaningful conversations and valuable interactions,” remarked Drew Fischer, director of sales at DOW Technologies. “At DOW, we’re committed to consistently exploring innovative avenues for distinctive programs and services.”
On Day 1, dealers heard from Bryan Schmitt of Mobile Solutions and Rich De Sclafani of RDV Automotive Technologies. The two discussed difficulties small business owners face and highlighted the value of working with good partners.
DOW Technologies’ Fischer added to the conversation by relating the stories told by Schmitt and De Sclafani to the struggles the attendees face and how the distributor can be a partner to help them address those issues.
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Following the opening ceremony, dealers attended five unique sessions with different manufacturers that offered training and an opportunity to provide feedback. The evening was capped off with a cocktail hour that included yard games and a networking dinner.
DOW Technologies Elite Retreat Agenda Mixes Business & Fun
On Day 2, dealers attended business improvement sessions designed to help expand their offerings and add revenue. Following the classes, they attended a tradeshow featuring 40 manufacturers and vendors.
Afterward, DOW offered the opportunity for attendees to take a ride on a pontoon boat, swim in the pool or lake, compete in games for prizes, or check out a car show that featured demo cars from Alpine, Sony, Ethereal, Triton, JVC, Kicker and Gladen.
“Our time at the DOW Retreat was amazing. They really know how to treat their dealers while still educating us on new and exciting products. We got to meet so many other business owners like us,” says Jessica Sharpe of Georgetown TV & Audio, Georgetown, Texas.
“It was truly eye opening to see all the new products and possibilities we could bring back. We’re excited for the next DOW Retreat already.”
On the manufacturer side, DOW received more great feedback about the event and its benefits for vendors and their interactions with attendees again this year.
“DOW’s Elite Retreat continues to deliver solid ROI, but you have to engage and not approach this as just another trade show selling event or product training opportunity,” says Sony Electronics’ Rick Kojan.
“It’s dealer relationship marketing throughout the entire high-class event, blended with focus group insights stemming from your breakout sessions. And finally, capping it all off with a tradeshow frenzy of two to three hours pitching your latest and greatest products and brand value approach. The event delivers on all levels.”
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