MRI Expo Features Dolby Atmos, Solid Educational Slate

MRI Premium Distribution's MRI Expo drew integrators from across New England for products and training from key vendors such as Nest, Napco, Lutron, URC, Yamaha, Epson, Core Brands and a great Dolby Atmos demo.

Photos & Slideshow

Jason Knott · October 31, 2014

Location, location, location. It means a lot in real estate, and it means a lot for the MRI Expo hosted this week by MRI Premium Distribution in tiny Sturbridge, Mass.

The town, which is known for its 1830’s re-creative New England living museum called Old Sturbridge Village, also sits at the crossroads of two major interstate highways. The location made it easy for hundreds of integrators from all across New England to drive to the one-day expo that MRI has been holding for more than a decade.

Chris McDonald, owner of Northeast Entertainment Inc. in Baldwinsville, N.Y., was a first-time attendee who traveled several hours from upstate New York. As a one-man shop, McDonald noted how important the event is for him not just to see the products and get some training, but to network with other dealers there.

This year, the event kicked off with several educational sessions from vendors such as Luxul, Lutron, Napco, RTI, Sony, Nest, URC, IC Realtime and Atlas Sound. Home networking was a particular focus with Luxul holding its basic IP Networking Level 1 Basic Training and its Wi-Fi Networking sessions.

RELATED: Nest on Tour: Thread, Works With Nest, and the Installer Channel

Dealers were treated to a lavish sit-down luncheon during the keynote presentation from Lutron’s Blake Deal, sales director for residential sales. The presentation, entitled “Taking Advantage of the Connected Home Opportunity,” focused on the growing middle-income market for home automation services and how dealers can adapt to capture that revenue.

One highlight of the show was the Dolby Atmos demo by Epson, Yamaha and KEF. Using the new “Transformers” movie that is coded for Atmos, the demo “blew away” the dealers (and me).

MRI is a member of the PowerHouse Alliance.

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  About the Author

Jason Knott is Chief Content Officer for Emerald Expositions Connected Brands. Jason has covered low-voltage electronics as an editor since 1990, serving as editor and publisher of Security Sales & Integration. He joined CE Pro in 2000 and serves as Editor-in-Chief of that brand. He served as chairman of the Security Industry Association’s Education Committee from 2000-2004 and sat on the board of that association from 1998-2002. He is also a former board member of the Alarm Industry Research and Educational Foundation. He has been a member of the CEDIA Business Working Group since 2010. Jason graduated from the University of Southern California. Have a suggestion or a topic you want to read more about? Email Jason at

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  Article Topics

Business · Business Operations · News · Media · Slideshow · Dolby Atmos · Lutron · MRI · Nest · PowerHouse Alliance · All Topics
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