Cashing in on the Dog Days of Summer
People would rather undress than spend money to cool down their house during the dog days of summer, so promote shading for privacy.
What would your customers do to save money on your summertime cooling bills? Reduce the time they run the AC? Program their thermostats? According to the Lennox Home Energy Report Card, many homeowners are willing to endure higher temperatures at home during the summer months to decrease their monthly electric bill by $50. Thirty-seven percent would raise their thermostat 3 to 6 degrees, while only 14 percent would be unwilling to change the temperature at all. As a last resort, 33 percent of homeowners say they would rather walk around in their underwear at home than spend money to cool down their house.
Thirty-three percent would strip down? Consumers go into a huge energy-saving mode during the hottest summer months, and if that means undressing, so be it. It only seems natural that going au naturel would require some extra assurance of privacy. Here’s where you can proffer the benefits of shading. It’s not only helps reduce solar gain, but preserves a person’s privacy. If shading seems a stretch, there are plenty of other energy-saving solutions that can help take a bite out of high summertime utility bills.
Other tactics Lennox survey respondents noted as a way to cut back on their electric bills during the summer:
28 percent would search for unused appliances to unplug, others start turning off lights or research news ways to save energy. Suggest smart plugs that cut electricity at preset times of the day.
55 percent program their thermostats. Suggest stats engineered to adjust automatically according to outdoor conditions and/or a family’s cooling habits.
73 percent change the filter in their heating and cooling system monthly. Suggest a system that can remind homeowners of this and other home maintenance tasks.
Share Cooling Tips
Here’s also your chance to win over your clients by offering cooling suggestions. Send a blast email or put it in our newsletter. Produce a video tutorial that illustrates steps toward better energy efficiency and summertime comfort. Inform them of the most efficient way to run their air conditioners, craft and energy efficient worksheet that scores their energy awareness, invite them to visit your showroom for a guided tour of summertime cooling tactics.
Homeowners are always looking for ways to save. Show them how and offer solutions tailored for staying cool this summer.
Lisa Montgomery has been a member of the CE Pro and Electronic House editorial teams for nearly 20 years; most of that time as the Editor of Electronic House. With a knack for explaining complex high-tech topics in terms that average consumers can understand, her style of writing resonates with people who are interested in adding electronic systems to their homes, but are unsure of the steps involved and the solutions available. From basic lighting control systems to full-blown automation systems, Lisa understands the home electronics market well, and is able to point consumers in the right direction on their quest for a smarter, more convenient, efficient and enjoyable home. Over the years, she has developed close relationships with key manufacturers and seasoned custom electronics professionals, giving her a keen sense of what home technologies are hot now and what is on the horizon. She shares this wisdom regularly through feature stories, product roundups, case studies technology spotlights and comprehensive guides and books. Have a suggestion or a topic you want to read more about? Email Lisa at firstname.lastname@example.org
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