Masimo Consumer, the parent company of audio brands including Bowers & Wilkins, Definitive Technology, Denon and Marantz, has announced that it will join Azione, the Smart Home Association, as a vendor member.
“We couldn’t be more excited to partner with Azione Unlimited to bring our custom integration solutions to market. Masimo’s portfolio of audio solutions will deliver performance, repeatability and profitability to our Azione dealer members,” says Kevin Zarow, vice president of sales, Masimo Consumer.
“We see this as a triple win – for us, for the Azione dealer member and for the end-users of our products.”
Azione dealer members carrying Masimo products can now benefit from the brands’ exclusive custom integration support programs that Masimo says are tailor-made for Azione. Additionally, Azione dealer members benefit from Masimo’s class-leading marketing support, a nationwide technical field sales team and a dedicated custom integration support hotline.
“Azione Unlimited is delighted to add the esteemed brands of the Masimo portfolio to its’ vendor membership,” adds Richard Glikes, president, Azione Unlimited.
“This partnership was something that was always inevitable. We are excited to help each other and help our dealers prosper. The evolution has begun.”