It may sound like a silly comparison, but McDonalds, Popeye’s and Chick-fil-A all take different approaches to pricing their chicken sandwiches. Which strategy should AV integrators follow?
D. Craig MacCormack
D. Craig MacCormack's Latest Posts
Use These Steps to Avoid the Pitfalls of Strategic Planning
NSCA Business & Leadership Conference speaker Michael Canic provides tips for how AV leaders can better execute their business ventures.
High Performing Employees Are Not Always the Best Leaders — Here’s How To Help
It’s often hard to balance creating a healthy company culture while simultaneously growing and evolving as a business. Here’s some advice on how to navigate this tricky situation.
Survey Suggests High-Tech Employees May Be More Productive in WFH Scenarios
Many employers may be quick to question the effectiveness of working from home, but if a recent study of employees is any indication, tech-focused employers may want to reconsider.
Crestron CTO Fred Bargetzi Dies at 53
Crestron CTO Fred Bargetzi recently celebrated 30 years with Crestron and is remembered by company officials for pushing boundaries.
AVIXA: Commercial AV Integrators Are Moving into Residential
More commercial integrators are starting to find themselves taking residential AV jobs, often as a way to help office workers more easily work from home.
Employees in These Stressed-Out U.S. Cities Need Support
Due to the ongoing coronavirus pandemic, it is more important than ever for employers to have plans in place to help employees living in some of the country’s most stressed-out cities.
How to Preserve Positive Company Culture in a WFH World
Business leaders are in a difficult position in 2020, often having to keep employee morale high while working from home. Here are some ways to combat business culture concerns.
How Integrators Can Use Business Metrics to Improve Their Bottom Line
Taking the time to figure out how revenue, gross profit and expenses impact the bottom line may lead your company to continued success.
Leon Speakers Founder Creates Amplify Fellowship to Aid Local Musicians
The Amplify Fellowship has been created to provide musicians in Ann Arbor, Mich. a place to record and increase their visibility in the hopes of making it big.
Spreadsheets Should Not Dictate the Value of Your AV Work During the Pandemic
This is the right time for integrators to think differently about pricing and proposals now that customer expectations have changed.
Burning the Midnight Oil Does Not Ensure You’re a Productive Employee
Apple CEO Tim Cook and Spotify CEO Daniel Ek suggest work-life balance may be key to professional growth and productivity.
