Bowers & Wilkins, a popular British audio manufacturer, has launched a new version of its unique wireless speaker solution as a result of a collaboration with long-standing automotive partner, McLaren Automotive to introduce the new Zeppelin McLaren Edition.
The new McLaren-inspired version Zeppelin powered speaker system emphasizes both the partnership between two performance brands and McLaren’s 60th anniversary.
“I am thrilled to introduce the latest addition to our expanding product portfolio developed in collaboration with our partners at McLaren Automotive. The Zeppelin McLaren Edition joins the highly successful Px8 McLaren Edition, creating a uniquely appealing and innovative wireless product range that I’m sure will find eager buyers amongst both fans of McLaren and fans of Bowers & Wilkins alike,” comments Dan Shepherd, VP of licensing & partnerships for Bowers & Wilkins.
Bowers & Wilkins points out that following the launch of the Px8 McLaren Edition headphone, it has created a specially designed version of its Zeppelin wireless speaker, featuring a new Galvanic Grey finish and subtle Papaya Orange highlights inspired by McLaren Automotive’s design approach.
The global audio company boasts the Zeppelin McLaren Edition offers the high- performance sound quality synonymous with Bowers & Wilkins name, coupled with a design that connects fans of McLaren automotive products to the visual identity of the McLaren brand.
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Zeppelin McLaren Edition Provides Whole-House Audio Capabilities to Homeowners
Bowers & Wilkins describes the Zeppelin as a complete stereo system in one component—a wireless smart speaker reimagined for the streaming age. The all-in-one audio system features reference-quality drive unit technologies arranged in dedicated left and right speaker assemblies around a central, large subwoofer, all powered by 240 watts of internal amplification.
Coinciding with the launch of the new Zeppelin McLaren Edition, Bowers & Wilkins has introduced wireless multiroom audio capabilities to the product. The new model, along with all compatible Zeppelins, can all be setup to utilize multiroom functionality with both the Panorama 3 and the Formation portfolio of wireless speakers. This allows Bowers & Wilkins dealers to easily connect and configure whole-house audio systems using a selection of its products that can be set-up and controlled via the Bowers & Wilkins Music app.
In addition, Bowers & Wilkins is also announcing a limited-production version of the Zeppelin created to celebrate the 60th anniversary of McLaren and Bruce McLaren’s legacy. Only 60 versions of the Zeppelin McLaren 60th Anniversary Edition will be produced.
This limited-edition version features racing livery-inspired colors, including a bright orange finish, giving the Zeppelin’s silhouette a more distinctive aesthetic, while a Speedy Kiwi on the rear of the product pays homage to Bruce McLaren’s automotive vision. The 60 limited-edition models are available exclusively from select McLaren dealerships worldwide.
The Zeppelin McLaren Edition is available for $899, while the limited-edition 60th Anniversary model is available from select McLaren dealerships.
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