When Free Trade Shows aren’t Free Anymore: CES, EHX, CEDIA
You probably paid to attend CEDIA Expo, and you'll pay for CES and EHX, as well. What gives?
CES 2010 will cost you $100 this year if you missed the Oct. 7 early registration. After January 2, 2010, you’ll pay $200 to walk the floor and attend the keynotes.
Maybe that will teach you to pay attention to early bird specials for trade shows.
For the first time, the Electronic House Expo (EHX) also will be charging CE pros for attending the event, even if you’re just there to walk the show floor.
I’m sure a lot of dealers will kick and scream about it, but welcome to the new reality. CEDIA Expo charged attendees up to $75 for the Atlanta event.
As for EHX Spring 2010: The New Opportunities Show (March 24-27, 2010, Orlando, Fla.), the first person from a company will pay $99 if they register in 2010, and only $50 if they register before Dec. 31 of this year (additional passes start at $25 each). CE Pro VIPs can attend for free.
The difference between the EHX model and others, is that the standard $99 price includes all training. Everything. Nothing is excluded.
That means you can take all of the CEDIA University and EHX training you can handle … for basically nothing. In the past, attendees paid as much as $1,200 for training. Not sure if an otherwise expensive course is worth it? At EHX Spring, there’s no second-guessing.
There are some other goodies with the EHX entry fee – a $50 hotel voucher and a $10 food voucher. Granted, that may be good for just a soda and some chips, but if an entire company pools their food budgets, you could probably get yourselves a couple of soggy pizzas.
Just as CE pros are doing what they can to recoup expenses, so are the organizations that are doing their best to serve the industry.
By the way, CE Pro is still free to qualified dealers!
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Julie Jacobson is founding editor of CE Pro, the leading media brand for the home-technology channel. She has covered the smart-home industry since 1994, long before there was much of an Internet, let alone an Internet of things. Currently she studies, speaks, writes and rabble-rouses in the areas of home automation, security, networked A/V, wellness-related technology, biophilic design, and the business of home technology. Julie majored in Economics at the University of Michigan, spent a year abroad at Cambridge University, and earned an MBA from the University of Texas at Austin. She is a recipient of the annual CTA TechHome Leadership Award, and a CEDIA Fellows honoree. A washed-up Ultimate Frisbee player, Julie currently resides in San Antonio, Texas and sometimes St. Paul, Minn. Follow on Twitter: @juliejacobson Email Julie at email@example.com
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