Pro Audio Technology (PRO), and Theory Audio Design (Theory), have appointed Mark Goldman as vice president of sales across the two companies. 

Goldman joins PRO and Theory with over 30 years of experience working across the AV industry. Goldman’s career in audio started in 1990 as manager of Miami’s Sound Components. When his dream job as director of sales and marketing at high-end loudspeaker manufacturer, Wilson Audio was offered to him, he took a leap of faith to sell and install some of the most ambitious and high-end AV systems in the world.

In 1997, Goldman departed Wilson to acquire Sound Components, the store where he got his start. Over a 21 year span, he transformed it from a stereo shop into a custom integration business that grew its revenue from $2 million to over $7 million. In 2018, Goldman sold Sound Components and moved to the West Coast where he joined the California-based AV integrator AUDIOVISIONS, as market leader in Los Angeles. 

“Mark joins the companies at an exciting time as PRO is on track to have its best year in its 16-year history, and Theory is building significant momentum,” says Paul Hales, owner of and product designer for the companies.

“Mark has deep roots in the audio industry and comes to us with decades of experience. Not only did Mark own one of the premier US AV integration firms for a couple decades, he also worked for a highly regarded loudspeaker manufacturer leading the sales and marketing efforts – so he has speakers in his DNA. I have no doubt that Mark will drive growth across our two brands and be a tremendous resource for our global network of reps, distributors, and dealers.”

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