Nice/Nortek Control exhibited for the first time under shared branding just last week at the International Builders’ Show in Orlando, Fla., but now everything will be streamlined under the Nice name as the company fully transitions the large array of brands.

Following the acquisition of Nortek Control in October 2021, Nice, a global manufacturer of smart home and building automation solutions, has announced plans to form a single entity in North America by consolidating all its essential operations under Nice.

Nortek Control will complete a transition to the Nice brand within the year 2022. 2GIG, ELAN, Linear, Mighty Mule, SpeakerCraft, Proficient, Furman, Panamax, Gefen, Numera, Intellivision, Abode and HySecurity will continue to go to market as wide-ranging brands of Nice, according to the company.

The move will position Nice as one of the largest single-source manufacturers of smart home and building automation solutions in the North American market, the company notes. Integrators, dealers, and distribution partners benefit from access to greater opportunities with a broader solutions portfolio of integrated smart and connected products, Nice adds.

At IBS 2022, for instance, along with the company’s continued efforts on the homebuilder front, more ELAN integrations were being previewed including those that connected the synergies with Nice Sunshade solutions.

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“The newly enlarged and strengthened presence of Nice North America further reinforces our commitment to our partners, customers, and the channel,” says Edoardo Malfè, President & CEO, Nice North America, who shared visions for the combined company with CE Pro in December.

“The expanded portfolio created by our strategic acquisitions enables the delivery of solutions to partners and end-users from a single-source provider of a full suite of integrated solutions for residential, commercial, industrial and government customers, from consumer DIY to custom and professionally-installed specialized products and high-security applications.”

Longhin Named Deputy CEO as New Leadership Team Rounds Out

Joining Malfè at the helm, Luca Longhin, a veteran of Nice will co-lead Nice North America as Deputy CEO. Together, they have assembled an experienced and diverse leadership team to chart the course and achieve aggressive growth targets set by the consolidated organization, the company says.

“To fully align the businesses and best support our partners, we are pleased to announce several powerful additions to our dynamic leadership team,” says Longhin.

“At Nice, it is the people, along with knowledge and experiences unique to each team member that remains core to how we do business. By uniting key businesses in North America, we have the opportunity to cultivate and grow a leadership team with unparalleled diversity and experience both from within and externally.”

Combining new talent with long-standing internal executives forms a talented and diverse C-suites among the custom integrtion smart home segment. Industry veterans Paul Williams and Lisa Potok join the new leadership team as Chief Product Officer and Potok joins as Chief Financial Officer, respectively.

Internal promotions within Nice and Nortek Control complete the executive leadership team bringing industry-specific expertise and experience to the table, the company adds.

Amanda Repp takes the newly created role of Chief People & Diversity Officer; Jim Hardiman will be General Manager of the China Innovation Center; Jari Niemela was recently announced as Chief Technology Officer; Craig Copley becomes Chief Information Officer; Mark Owen Burson is now Chief Marketing Officer; and Daniel Schatz will serve as General Counsel. 

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