Sharp Adds Quattron 3D TVs, Blu-ray Player, Projector

After no 3D products at CES, Sharp intros two 3D TVs, two 3D Blu-ray players, and a 3D projector at CEDIA Expo 2010.

Sharp Quattron 3D TV at CEDIA Expo 2010 in Atlanta.
Arlen Schweiger · September 23, 2010

We knew 3D would be huge at CEDIA Expo 2010, just as it was at CES.

Remember CES back in January? That’s where every other major display manufacturer was previewing their 3D TVs, while Sharp only had its yellow-added-as-fourth-color television technology to showcase, before eventually joining the 3D game. Soon it became known as Quattron.

Well, now it’ll be known as Quattron 3D, with an ad campaign around the new 3D sets, which unlike others include that yellow primary color tech in addition to traditional RGB - set to begin today.

Sharp debuted the new Aquos 3D TVs during its press conference at CEDIA Expo 2010 on Wednesday. The two models will be part of Sharp’s Quattron LE925 Series, and be offered in big sizes of 52 and 60 diagonal inches. Sharp adds that its 10th-gen manufacturing facility aids in allowing it to produce some of the biggest 3D displays out there.

The TVs will be out this month, with MSRPs of $4,199 and $5,299 for the 52- and 60-inch sets, respectively. And don’t forget about web connectivity, too. Heck, these days that could be the main selling point for many consumers. You’ll be able to hook up to Netflix, Vudu apps, YouTube, Facebook and many more.

imagePlus you get two of Sharp’s regularly-priced $199 active-shutter 3D glasses with the TV. Interestingly, the glasses include technology that does counterintuitive “3D to 2D” conversion, so if you’re sick of watching in 3D or have eye fatigue you can click the button and keep the glasses on (so everyone else doesn’t have to take theirs off just to satisfy you) and keep watching the movie or broadcast program in traditional 2D.

Along with the TVs, Sharp also showed off its latest Blu-ray players that do 3D, and a 3D-capable DLP projector that will be available in the first quarter of 2011. The Blu-ray players also contain network capability - the BD-HP80U and BD-HP90U will also be out this month for $429 and $499, respectively.

Oh and the really cool feature about Sharp’s 3D products? The new ad campaign begins today, and you can expect to see more of Star Trek legend George Takei in his white lab tech outfit, this time espousing the 3D benefits and tackling little critters from Despicable Me, which will also be bundled into purchases on Blu-ray 3D.

Sharp 3D-capable DLP projector

Secure Your Free Pass to CEDIA EXPO 2019

Register before Sept. 2 to gain free access to the opening keynote, product training & education series as well as the show floor including Innovation Alley and much more. Don’t miss your chance. Sign up today.

  About the Author

Arlen Schweiger is managing editor of CE Pro, Commercial Integrator and Security Sales & Integration magazines. Arlen contributes installation features, business profiles, manufacturer news and product reviews. Have a suggestion or a topic you want to read more about? Email Arlen at

Follow Arlen on social media:

Arlen also participates in these groups:
LinkedIn · Google+

View Arlen Schweiger's complete profile.

  Article Topics

News · 3D · Sharp · All Topics
CE Pro Magazine

Read More Articles Like This… With A Free Subscription

CE Pro magazine is the resource you need to keep up-to-date on the latest products, techniques, designs and business practices. Subscribe today!

Subscribe Today!