Kwikset Video Tells Compelling Life Story in 3 Minutes
Marketing video depicting the interaction between a father and daughter through the years (using the Kwikset Home Connect smart door lock) is a well-done tear jerker.
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I don’t often write about the quality of particular advertising in the custom channel, but the latest video from Kwikset really caught my attention.
The marketing video that shows the life story of the interaction between a father and his daughter through the years using the company’s smart door lock is pretty darn compelling. And, they manage to do it in just three minutes.
I admit it, there’s no doubt the ad struck me because I have two daughters. The video begins with parents bringing their child home from the hospital and entering the home (using the Kwikset Home Connect door lock, of course). It then moves through childhood to teenage years, even portraying how the dad is able to intervene with an aggressive boyfriend after getting a notification from the Kwikset app that the door has been opened. (I hope I don’t ever have to use that function for that purpose.)
The video concludes with the daughter driving off to college, but coming back through the door for one last tear-jerking hug with dad.
They say that nostalgia is the second-most compelling form of advertising (sex is No. 1), and in this case, I think the marketing team at Kwikset hit a home run. And it's not only me who thinks so ... the video has more than 109,000 YouTube views so far.
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Jason Knott is Chief Content Officer for Emerald Expositions Connected Brands. Jason has covered low-voltage electronics as an editor since 1990, serving as editor and publisher of Security Sales & Integration. He joined CE Pro in 2000 and serves as Editor-in-Chief of that brand. He served as chairman of the Security Industry Association’s Education Committee from 2000-2004 and sat on the board of that association from 1998-2002. He is also a former board member of the Alarm Industry Research and Educational Foundation. He has been a member of the CEDIA Business Working Group since 2010. Jason graduated from the University of Southern California. Have a suggestion or a topic you want to read more about? Email Jason at email@example.com
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