Dolby, DTS and Auro: Is Another Format War on the Way?
Manufacturers debate how healthy or unhealthy it is for the market to have multiple competing object-based technologies on the market, from Dolby Atmos, DTS:X and Auro 3D.
Is object-based surround sound ushering in another DVD-Audio vs. SACD, Blu-ray vs. HD DVD type of format war where the ultimate losers are home theater consumers? Perhaps.
During an impromptu panel discussion organized by CE Pro at the recent Pacific Northwest Consumer Electronics Expo (PNWCEE) in Seattle, Brian Sandifer, product manager at Integra; Rob Sample, western regional manager, Paradigm Electronics; and Brandon Cook, director of technical services at AudioControl, discussed the impact of having different object-based surround sound formats on the market, whether Dolby Atmos, Auro 3D or DTS:X.
According to Sample, the ultimate solution would be for the movie studios to enable a Blu-ray to play all three formats, but he doesn't think that will happen, which means it will be "DVD-Audio and Blu-ray all over again."
Cook notes that the consumer doesn't really care which format it is. They just want to get the experience when they hit play on a Blu-ray.
Check out the lively discussion and share your thoughts.
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Jason Knott is Chief Content Officer for Emerald Expositions Connected Brands. Jason has covered low-voltage electronics as an editor since 1990, serving as editor and publisher of Security Sales & Integration. He joined CE Pro in 2000 and serves as Editor-in-Chief of that brand. He served as chairman of the Security Industry Association’s Education Committee from 2000-2004 and sat on the board of that association from 1998-2002. He is also a former board member of the Alarm Industry Research and Educational Foundation. He has been a member of the CEDIA Business Working Group since 2010. Jason graduated from the University of Southern California. Have a suggestion or a topic you want to read more about? Email Jason at firstname.lastname@example.org
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