Integrator Finds Quick Success with In-Wall Soundbars
U.K. integrator HomeTech Europe reports selling 10 in-wall soundbars in the first month of release. Is this the new category custom installers have been waiting for?
It’s doesn’t have the fanfare of Blu-ray or HDTV, but in-wall soundbars are sweet music to at least one U.K. integrator.
Jim Beaumont of HomeTech Europe in London has installed hundreds, if not thousands, of different products throughout his career, and he’s never seen anything quite as unique as the Niles Cynema Soundfield in-wall soundbar from Core Brands.
It’s not just the natural “wow” factor to it, but Beaumont says it’s the practical application of a soundbar that virtually disappears that’s making it fly off the shelves.
“When I heard about the Niles Cynema Soundfield I knew some of my clients would love it, but I didn’t think I’d sell 10 of them in the first month!” Beaumont says. “Niles recognized that homeowners want good sound to match their attractive wall-mounted TVs, but they also want it to be as unobtrusive as the TV itself. With TVs getting thinner and thinner, the TV manufacturers have run out of room for good speakers, and the only solution when your TV is an inch off the wall is to put the speakers into the wall itself.”
Beaumont says his clients and the designers he works with immediately see the value in a soundbar that can be painted and disappear into the wall. But beyond the aesthetics, ease of installation has become even more valuable for Beaumont. The Niles soundbar requires just two wires, one for audio signal and one for power, and it can be installed in less than an hour by a certified installer, even if the TV is already hung on the wall.
“It’s easy to sell because it can be used in retrofits, new homes, board rooms and even retail locations like hotel lobbies, without anyone even knowing it’s there,” Beaumont continues. “Several of my clients were so excited when I showed it to them that they bought multiple units for multiple rooms. I think the market for this innovative premium sound solution could be huge, and I’m going to sell as many of them as I can.”
The soundbar also comes with a subwoofer and wireless kit that hooks up to an accompanying amplifier. There’s no separate amp or receiver necessary.
Besides the wiring, the Cynema Soundfield is unique due to its rail system that fits around the studs. The only thing that gets cut into the wall is a thin metal rail that sits flush with the drywall, and then the three individual speakers and the amplifier lock into the rail. The unit includes inputs for optical audio, HDMI and analog audio, and can also be integrated into a multi-room audio system. It features autosense turn-on so that no separate remote is required, and it simply turns on whenever it receives an audio signal from either the TV or a connected multi-room audio system.
The Niles Cynema Soundfield comes with an accompanying subwoofer and wireless kit.
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Jason Knott is Chief Content Officer for Emerald Expositions Connected Brands. Jason has covered low-voltage electronics as an editor since 1990, serving as editor and publisher of Security Sales & Integration. He joined CE Pro in 2000 and serves as Editor-in-Chief of that brand. He served as chairman of the Security Industry Association’s Education Committee from 2000-2004 and sat on the board of that association from 1998-2002. He is also a former board member of the Alarm Industry Research and Educational Foundation. He has been a member of the CEDIA Business Working Group since 2010. Jason graduated from the University of Southern California. Have a suggestion or a topic you want to read more about? Email Jason at email@example.com
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