4 Easy Ways to Increase Holiday Sales

Tuning up systems, gift cards, social media and greeting cards can help boost holiday sales.

Scott Moody · November 24, 2010

The holiday season is the perfect time for integrators to connect with clients, both existing and new.

With sales forecasts predicting increases in spending this year, this holiday season looks promising for the A/V industry. According to the CEA’s 17th Annual CE Holiday Purchase Patterns Study, 74 percent of consumers are planning to buy consumer electronics as a holiday gift this season.

Here are four ways custom integrators can take advantage of the holiday feeding frenzy:

Create a Gift Card Program: Consider offering gift cards during the holiday season that covers your installation services or equipment.

Send a Holiday Note: Send your existing customers a postcard or email highlighting non-install products such as iPods docks or accessories.

Engage in Social Media: Post your holiday specials or promotions on social media networks.

Offer Pre-Party Tuneup Service: Clients are bound to be holding holiday parties, so offer to tune up their system so it is ready for the holiday block party. Once you are in the door, it’s a good time to upsell.

Those are just a few ideas, what are some of your techniques?

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  About the Author

Scott Moody is director of public relations at Marketing Matters, a communications and design firm specializing in technology, consumer and custom electronics. Have a suggestion or a topic you want to read more about? Email Scott at

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  Article Topics

Blogs · iPod · Sales · All Topics
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