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Sony 3D Experience Opens in Vegas

Research center located in CBS Television City at MGM Grand Hotel and Casino.

Sony 3D Experience

Pictured at the ribbon-cutting (from left): Troy Nelson, CBS Television City; John Shigley, executive VP, operations, MGM Grand Hotel & Casino; Randy Waynick, senior VP, strategy and alliances, Consumer of America group, Sony Electronics; David Poltrack, Chief Research Officer and President of CBS Vision Patricia DeAnda, CBS Television City.

Still trying to wrap your head around the growing 3D momentum that seems ready to take over movie theaters and home entertainment systems?

Look no further than Las Vegas, where the manufacturers had a grand old time at CES 2010 previewing all of the 3D TVs and 3D Blu-ray players that we'll soon be buying.

That's where CBS and Sony teamed to open "The Sony 3D Experience" as a showcase and research center for the technology. It's located in the CBS Television City research facility at the MGM Grand Hotel and Casino.

"Just as Sony and CBS led the way to establishing some of the most compelling HD programming for consumers, the time is right for a dedicated resource devoted to studying 3D in all its forms," says Mike Fasulo, Sony Electronics' executive vice president and chief marketing officer. "3D is a reality, as shown by the success of 3D movies and alternative programming like live events and sports, and we expect more 3D content and delivery options to emerge."

Right now there are clearly two waves of 3D hitting consumers - in the commercial theaters (with Avatar the primary example of success) and in home theaters (with manufacturers ready to deliver products that overcome viewers' skepticism). Those two areas will be the main sections at The Sony 3D Experience, which will feature previews of the latest 3D movie releases and demos of the latest 3D gear.

People strolling through will also be able to get a taste of 3D broadcasting, like what to expect from the ESPN 3D launch this summer and what's being developed by Sony, IMAX and Discovery.

You can also check out the latest advances in 3D glasses, as RealD is also on board as a supporter of the center.

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Article Topics

News · Displays · TVs · 3d · Sony · · All topics

About the Author

Arlen Schweiger
Arlen Schweiger is managing editor of CE Pro and Commercial Integrator magazines. Arlen contributes installation features, business profiles, manufacturer news and product reviews.


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