Why Custom Integrators Shouldn’t Sell Based On Price
How do you successfully navigate a challenging custom integrator sales discussion about price with a potential client?
News July 25
Latest In: Business Support
CEDIA Expo 2022 to Provide Busy Innovation Hub Schedule
CEDIA Expo 2022 in Dallas includes Innovation Hub program showcasing projects offering emerging trends, plus stage presentations from…
News July 25
What Clients Want: Hidden Technology or Exposed?
Research finds 86% of dealers are asked to hide technology on their projects, while 96% say industrial design…
News July 22
NKBA Midyear Outlook Forecasts 16% Rise in Kitchen & Bath Spending in 2022
Integrator opportunities to work with designers in kitchen & bath market stays healthy, per NKBA findings, including remodels…
News July 21
Coastal Source, One Firefly Collaborate on Outdoor Lighting Marketing Campaign
One Firefly, a marketing agency catering to custom integrators, and Coastal Source, manufacturers of premium outdoor lighting and…
Briefs July 20
One Firefly, Lutron Partner for Dealer Marketing Efforts
One Firefly, a marketing agency that caters to custom integration professionals, has partnered with Lutron Electronics, a global…
Briefs July 19
Study: 72% of Small Business Owners Feel Burned Out
Inflation, gas prices and rising wages are listed as top threats. Small business optimism hits 48-year low.
News July 19Jetbuilt Partners with Vectorworks
Jetbuilt, a developer of project sales and management software, has announces a partnership withVectorworks, an international design and…
Briefs July 19
CEDIA Expo 2022 to Feature 150+ Educational Sessions
The CEDIA Expo 2022 event in Dallas is set to provide a wealth of educational opportunities for attendees.
Briefs July 18
Hiring for Your Custom Integration Firm? Use These Interview Questions
Use these custom integration interview questions to help determine your next AV technician, AV service manager, or sales…
News July 15Latest Products
