Monster Products Files $300M Cryptocurrency Offering for ‘Monster Money’

Iconic Monster Products looks to pivot to blockchain and cryptocurrency from halcyon days of premium speaker cables; files S-1 with SEC for "initial currency offering" (ICO) of 300 million Monster Money (MMNY) tokens.

May 31, 2018

Article Monster

Monster Super Bowl Ad: What Did You Think?

Monster Super Bowl ad depicting the life of Noel Lee and debuting new speakers and headphones ranks #45 out of 65 ads during the game. What did you think?

Feb 05, 2018

Monster to pay $10M+ for Super Bowl Ad Depicting Life of Noel Lee

Monster is paying millions for a 60-second Super Bowl commercial featuring the life of founder Noel Lee to launch a new line of headphones and speakers. Rock, pop, country and hip hop artists are featured.

Feb 02, 2018

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Monster Digital Terminates Trademark Agreement with Monster Inc.

Citing a softening market and high royalties, sports camera company Monster Digital files to end licensing agreement with Monster Inc.

Dec 06, 2017

Lifetime Achievement Award Winner Eric Bodley’s 3 Wishes for CEDIA

Bodley challenges entire channel to continue education, create better workforce development, and fight legislative battles hurting the industry.

Sep 08, 2017

Article Monster

Monster’s Noel Lee ‘Glad’ Apple Purchased Beats

Noel Lee, head monster at Monster, gracious in comments about recent acquisition of Beats by Apple for $3 billion. Monster, original designers and partners of Beats, apparently has no hard feelings about not being part of buyout of Beats by Apple.

May 30, 2014