Home Technology Association holds one-day events in NYC and Los Angeles aimed at elevating customer service.

Integrators are offering perks such as 24-hour phone support, guaranteed response times, same-day emergency response to differentiate in their respective markets.

As the market slows, integrators need to act quickly to boost sales and marketing efforts, differentiate themselves in the market, or downsize their company payroll.

Home Technology Association finishes its first year with 135 certified members in 64 markets. Cites moving $15M in project funds to HTA members.

Custom installation has the worst satisfaction rate of any industry that services the home, probably because the industry is infested with trunkslammers, writes integrator Eric Thies. What are you going to do about it?

Breaking down proposals into smaller chunks, not being the first person to submit a quote, and selling design first are just three tips to avoid client sticker shock to your pricing.