Home Technology Association

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14 Service Functions More Integrators Should Consider Providing

Integrators are offering perks such as 24-hour phone support, guaranteed response times, same-day emergency response to differentiate in their respective markets.

Jason Knott · June 6, 2019

3 Tactics to Fight the Looming Market Correction

As the market slows, integrators need to act quickly to boost sales and marketing efforts, differentiate themselves in the market, or downsize their company payroll.

CE Pro Editors · March 7, 2019

HTA Marks 1st Year Anniversary with 135 Members

Home Technology Association finishes its first year with 135 certified members in 64 markets. Cites moving $15M in project funds to HTA members.

Jason Knott · February 21, 2019

4 Tips to Beat the A/V Trunkslammers

Custom installation has the worst satisfaction rate of any industry that services the home, probably because the industry is infested with trunkslammers, writes integrator Eric Thies. What are you going to do about it?

CE Pro Editors · June 13, 2018

7 Ways to Avoid Client Sticker Shock

Breaking down proposals into smaller chunks, not being the first person to submit a quote, and selling design first are just three tips to avoid client sticker shock to your pricing.

CE Pro Editors · May 2, 2018

New Home Technology Association (HTA) to Push Dealer Certification, Elevate Industry

Home Technology Association launches with tiered certification system for integrators with goal to create better consumer experiences.

Jason Knott · August 30, 2017

CE Pro Total Tech Summit Promo