Sony Electronics has announced the addition of 16 professional BRAVIA 4K HDR displays to its line of products with the introduction of the BZ50L, BZ40L, BZ35L and BZ30L series.
The popular electronics company states its new displays are optimized for commercial environments where reliability, picture quality, and broad compatibility are required. The professional BRAVIA 4K displays provide options that cover high-end, midrange and standard user needs, and the new products offer a choice of sizes from 43 inches to 98 inches.
“As we evolve our professional BRAVIA display offerings, we’re mindfully looking to address our customers’ latest desires and needs, while prioritizing sustainability and we’ve done just that by expanding our lineup and incorporating new technologies into the BZ40L series that address customers’ needs for a high haze, anti-reflection, non-glare portfolio that supports installations in bright high ambient light environments,” comments Rich Ventura, vice president, professional display solutions, Sony Electronics.
“Pro AV users continue to trust Sony’s professional displays due to their picture quality, flexibility, range of sizes and ease of use and we know they’ll value the new options’ exceptional combination of features that meet today’s changing commercial landscape.”
A Closer Look at the BZ50L, BZ40L, BZ35L and BZ30L Series Professional BRAVIA 4K Displays
According to Sony, a unique differentiator of the new lineup is the bright BZ40L series, which features a state-of-the-art panel treatment, unlike competitive displays on the market. The BZ40L’s Deep Black Non-Glare Coating offers both high haze and low reflection, while maintaining deep blacks and high contrast.
2024 Lighting Controls and Fixtures Report
Lightapalooza took place in late February, and the growth of the event has mirrored the rapid ascension lighting fixtures and controls.Download your copy now!
The flagship professional BRAVIA 4K series among these new product releases is the BZ50L displays. The company stresses this 98-inch display incorporates Sony XR processing and the ability to produce up to 780 nits of brightness,
Additional highlights of the 98 inch BZ50L include an approximate 22% reduction in weight and 28% slimmer bezel width when compared to Sony’s professional BRAVIA BZ40J series. To help make the large model more portable and installation friendly, ergonomic horizontal handles are incorporated into the bottom of the display, while vertical handles are featured on the top.
The high brightness, non-glare BZ40L series with X1 processing is capable of producing up to 700 nits of brightness at a high 47% haze with anti-reflection (except for the FW-85BZ40L, which achieves 650 nits at 58% haze), without loss of contrast.
The professional BRAVIA 4K BZ35L series of displays features increased storage and the ability to produce as much as 550 nits of brightness. The displays also feature Sony’s X1 Processor. Some of the other products include the BZ30L series that offers a full range of sizes, X1 processing (except for the FW-98BZ30L, which is equipped with an XR Processor), and the capability to produce up to 440 nits of brightness.
Meeting the growing emphasis on eco friendliness, Sony says that all 16 models incorporate sustainability elements that range from the use of SORPLAS recycled plastic and less ink usage on the cartons, to an optional stand for less waste and ECO Dashboard for better understanding power consumption based on settings configuration.
Some of the other features the new professional BRAVIA 4K displays provide dealers include 24/7 operation, one step setting of presets for easy configuration and customization, mirroring capabilities.
The products also incorporate Sony’s Pro Mode technology for simplifying operations, along with a uniform bezel design, flexible installation for portrait and tilt mounting, and support for multi-display installation to enable tiling and a side logo for blend-in design purposes.
The BZ50L, BZ40L and BZ35L series of displays provide internal storage of 32GB for more flexibility and ease of use. All models feature a new center alignment rail kit for easy mounting, while the 98-inch options come standard with center aligned VESA patterns.
The new professional BRAVIA 4K portfolio also incorporates a streamlined common cabinet design that allows integrators and designers to interchangeably mix and match displays from each series based on business needs.
In addition, the new professional BRAVIA 4K display lineup will also support Sony’s Alliance Partner Network, allowing for even further integration and compatibility with established and emerging solutions providers across corporate, education, transportation and retail applications.
Sony Professional says that in the U.S. and Canada, the new 98 inch models, BZ30L and BZ40L series are planned for release in July 2023, while the BZ35L series expected availability is October 2023.
The new pro BRAVIA BZ40L series is backed by a 5-year standard warranty, while the BZ50L, BZ35L and BZ30L series are supported by 3-year standard warranties. The latest series will be on display at InfoComm 2023 in Sony’s booth, #1701, from June 14-16 in Orlando, Fla.
If you enjoyed this article and want to receive more valuable industry content like this, click here to sign up for our digital newsletters!
