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SupplyStream Redesigns Website, Unveils Plans for API for Partners

Digital product search platform SupplyStream has a new uncluttered website design with better search functionality, and the company plans to unveil an Application Programming Interface (API) for software partners.

The new SupplyStream website has an enhanced search functionality that was created based on feedback from users on how they look for products.
Jason Knott · March 31, 2015

SupplyStream, the membership-based product catalog that allows integrators to find product information and make wholesale purchases, is launching a newly developed catalog, and plans to unveil an Application Programming Interface (API) for software and distributor partners in the next 90 days.

The new catalog has a clean uncluttered design and improved search capabilities. The updates go live for dealers March 31, 2015 at

“Our latest catalog improvements reflect the feedback we received from dealers after more than a year of their engagement with our platform” says founder and CEO, Kirk Chisholm. “We found that the most important thing to dealers is a great search tool, so we threw away our existing search technology and re-built it from the ground up.

“An entire industry of products is now searchable from a single search box that rivals even the best e-commerce websites. Dealers can now manipulate their catalog by typing any combination of product attributes. We are also excited to announce that we will be making this technology available to our partners so dealers can stream their custom catalog and pricing from within third-party applications.”

The SupplyStream back-end has been completely rebuilt. Among the newly redesigned platform features are:

  • Enhanced UI ​– Improved filters and greater screen real-estate
  • Unique Search Results Layout—-Search results are displayed in real-time as users type. Results are displayed on a single page, there is no need to browse by category.
  • New Home Page ​– The new content on the SupplyStream homepage educates the dealer on exactly what SupplyStream does and the benefits it provides.
  • API Access for Partners ​– A modern API (application programming interface) will be made available to approved software partners. This will allow dealers to access their customized product and pricing catalog from within other industry software tools. The API itself is due out in the next 90 days. According to sales manager Josh Willits, the first partner will be D-Tools, which is aiming to have SupplyStream integrated into its proposal-writing software by the CEDIA Expo this fall. Willits foresees distributors also using the API to incorporate SupplyStream into their own purchase order systems. This will enable SupplyStream to be the host for the data and images, and it will be responsible for keeping that information up to date in real-time.

The big changes dealers will encounter is the search functionality. While users will still be able to browse for products by category, they will now be able to type in specific searches involving multiple criteria, whether that be part number, manufacturer, distributor and type of equipment.

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  About the Author

Jason Knott is Chief Content Officer for Emerald Expositions Connected Brands. Jason has covered low-voltage electronics as an editor since 1990, serving as editor and publisher of Security Sales & Integration. He joined CE Pro in 2000 and serves as Editor-in-Chief of that brand. He served as chairman of the Security Industry Association’s Education Committee from 2000-2004 and sat on the board of that association from 1998-2002. He is also a former board member of the Alarm Industry Research and Educational Foundation. He has been a member of the CEDIA Business Working Group since 2010. Jason graduated from the University of Southern California. Have a suggestion or a topic you want to read more about? Email Jason at

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  Article Topics

News · SupplyStream · All Topics
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