Home Theater

Sony Reveals Prices, Availability for New Master Series TVs

Sony's new Master Series A9F and Z9F TVs with HDMI eARC and Netflix video optimization, have a starting price of $4,500.

Sony Reveals Prices, Availability for  New Master Series TVs
With 3 HDR

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Julie Jacobson · August 30, 2018

Sony's much-ballyhooed Bravia Master Series OLED and LCD displays, to be demonstrated at CEDIA Expo 2018 next week, now have starting prices and ship dates.

Announced in July, the new Android-powered TVs include the A9F OLED series and Z9F LCDs. They feature several "firsts" for Sony and the industry, including HDMI eARC, the technology that enables pass-through of high-resolution soundtracks over a single HDMI cable.

RELATED: Sony Plans ‘Big Projector Launch’ at CEDIA

These displays are the first to feature a Netflix Calibrated Mode that optimizes video quality for Netflix content. They also offer three different HDR options -- HDR 10, Hybrid Log Gamma and Dolby Vision.

A9F OLED Prices

Sony MASTER Series XBR-55 A9F 55” class (54.6” diag) 4K HDR TV, $4,499.99 MSRP
Sony MASTER Series XBR-65 A9F 65” class (64.5” diag) 4K HDR TV, $5,499.99 MSRP

Z9F LED Prices

Sony MASTER Series XBR-65 Z9F 65” class (64.5” diag) 4K HDR TV, $4,499.99 MSRP
Sony MASTER Series XBR-75 Z9F 75” class (74.5” diag) 4K HDR TV, $6,999.99 MSRP

Availability

Sony says these models are "available for pre-sale now" at Best Buy and Amazon (A9F and Z9F) but the links provided do not show pricing, nor a way to pre-order the TVs at this time.

Follow CE Pro's coverage of CEDIA Expo 2018.


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  About the Author

Julie Jacobson, recipient of the 2014 CEA TechHome Leadership Award, is co-founder of EH Publishing, producer of CE Pro, Electronic House, Commercial Integrator, Security Sales and other leading technology publications. She currently spends most of her time writing for CE Pro in the areas of home automation, security, networked A/V and the business of home systems integration. Julie majored in Economics at the University of Michigan, spent a year abroad at Cambridge University, earned an MBA from the University of Texas at Austin, and has never taken a journalism class in her life. She's a washed-up Ultimate Frisbee player currently residing in Carlsbad, Calif. Email Julie at jjacobson@ehpub.com

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  Article Topics


Home Theater · Displays · Events · CEDIA · News · Products · eARC · HDR · HDR10 · Sony · All Topics
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