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Runco Updates Website, Offers Added Dealer Support

Updated Web site provides consumers with image galleries and product specs; exclusive dealer portal offers dealer-only content.

Runco, a manufacturer of high-performance video products, has redesigned its Web site.

The new is said to offer consumers an interactive experience and it uses the latest technologies to employ a gallery of Runco home theaters, Runco product images and a wealth of information to help customers choose a Runco display.

“The site is as innovative as it is elegant,” boasts Pippa Edelen, worldwide director of marketing, Runco. She adds that the site addresses Runco's dealers' needs and gives clients a window into the company reputation, products and services.

Beyond its intuitive design, the new site enables key social media applications, with up-to-the-minute Twitter updates from @RuncoLive, as well as Runco’s new blog, which includes articles about technology trends such as LED projection and 3D in the home, the latest movie reviews, guest blogger features from Runco dealers and industry experts, along with useful video tips and recommendations for demonstration material. This all-new “News & Blog” section, which offers RSS subscription for real-time updates, will become a hub of information for entertainment enthusiasts, interior design professionals and architects, Runco owners and video display technology aficionados.

For consumers, the site provides information about Runco, insight into the experience of owning a Runco home theater display, detailed product listings and specifications, press articles and product reviews. To pair customers with an Authorized Runco Dealer in their area, each page of the new Web site has a new zip-code-based dealer locator, which is powered by Google Maps and provides driving directions, links to dealer websites and contact information.

To support its dealers Runco is also providing exclusive 24/7 access to its Runco Partner Portal, which is a dealer-only area that features up-to-the-minute information, sales and installation tools. The dealer portal also includes numerous other resources such as downloads, remote and IR codes, video product demonstrations and a complete summary of Runco dealer programs and promotions.

Dealers and consumers can visit Runco at the newly redesigned site and they can also follow Runco on Twitter @RuncoLive. Additionally, for those interested in learning about the company's new LED technologies can visit Runco’s microsite at

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Article Topics

Press Releases · Video · Home Theater · Runco · All topics


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