This historic two-story grand salon building apartment on the Upper West Side of Manhattan was reimagined as a classic space, and its owners were seeking a solution to highlight their vast book collection and travel memories. However, they also wanted an entertainment system there and that’s where a Nexus 21 lift system elevated the whole project.

Originally built in 1903, the apartment was purchased as a wedding gift. Designer Toni Sabatino took on the challenge of blending old-world charm with modern functionality while infusing it with personalized flair.

Interview Gives Insights into Personalization Opportunities

This project was a fresh start for the homeowners and needed a designer with heart. Sabatino’s client-focused approach — as well as her knowledge of technology and design — is what got her the job.

These high-profile clients were book collectors and travelers, and they wanted to accentuate these facets of their lives while maintaining a comfortable living space.

“The homeowner hired me because the other designer she interviewed had researched the apartment, but he didn’t ask her anything about herself,” says Sabatino.

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By asking the client to share personal inspirations — such as her favorite dresses in pale blue and rich red — Sabatino created a design deeply rooted in the homeowner’s identity.

“The apartment was a backdrop for new beginnings,” Sabatino recalls. “It was about taking a lifestyle and turning it into something that felt like home.”

The scope of the renovation extended beyond aesthetics, aiming to reflect the homeowners’ personalities. The focal point was the book collection, but other highlights included the fireplace and large windows.

The team custom built rolling ladders and millwork to underscore the treasured books while incorporating lighting into the shelves for a dramatic yet functional effect. Every design decision — from paint colors to furniture placement — contributed to the room’s harmony.

Nexus 21 Lift Lets Owners New Technology Amidst Apartment’s Historic Architecture

The apartment owners wanted a discreet entertainment solution to avoid disrupting the room’s historic aesthetic. The answer was Nexus 21’s innovative motorized lift system.

Lighting, on-demand entertainment, beautiful bookshelves, and the overall ambiance work in harmony. (Photos/Nexus 21)

“I felt that the Nexus 21 L-65 was the appropriate solution to make sure that they could watch the television,” says Sabatino. “So, we built the scenario for the TV to come up.”

The lift system allows the display to rise from a custom-built enclosure and swivel, enabling viewing from multiple angles. The TV is visible from the sofa, and if the homeowners want to lie on the daybed by the fireplace, the display can swivel out in view.

This extends the functionality of the room, doubling as a family movie space or even as a holiday caroling area, with lyrics displayed on the screen for group sing-alongs, the homeowners mention.

When they are working or enjoying their book collection, the TV discreetly slides down into the cabinet out of view, leaving the décor and the books as the focal point.

Opportunities Seized and Lessons Learned

As with this scenario, Nexus 21’s motorized specialty lift systems allow TVs to remain hidden in custom cabinetry, as well as ceilings, or walls, preserving the room’s aesthetic when the screen is not in use but maintaining AV performance. Though, tetrofitting technology into this century-old house came with its share of lessons, Sabatino reports.

It started with the network, which suffered because of the building’s thick walls. Addressing connectivity issues required working around thick walls, gas pipes, and large round columns. In the end, crown molding was installed to hide additional wiring.

This project demonstrates the power of thoughtful design and innovative technology. Along with the designer’s attention to detail and commitment to reflecting the homeowners’ passions, this historic New York City apartment now balances entertainment and interests.

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