Hisense, a global manufacturer of consumer electronics and home appliances, is set to make its debut in the automotive industry at CES 2024 with an adaption of its TriChroma laser technologies. Building on its video technologies within the global laser TV market, Hisense is expanding the application of its display technologies to provide immersive entertainment experiences to a wider audience.
Hisense’s AR Heads-Up Display (HUD) combines holographic technology with proprietary panoramic TriChroma triple-laser projection to offer a balance between compact size and exceptional display capabilities for more immersive imaging. AR HUD, coupled with laser phase and spectral tuning, delivers multi-directional displays with high resolution, remarkable transparency, extended projection distances, and wide-viewing angles to transform the windshield into an information hub, allowing drivers to simultaneously observe virtual images and the real environment at the same time.
The AR HUD’s capabilities extend to the exterior as well, with headlight projection equipment for safety reminders, entertainment and streamlining the optical path for AR HUD.
To date, Hisense’s presence in the automotive industry was through Sanden, a supplier of air conditioning compressors and systems, which Hisense acquired in 2021. The seamless integration of high-performance laser holographic HUD, panoramic projection display, and exterior lighting projection system in an intelligent connected vehicle earned Hisense recognition as a 2024 CES Innovation Award honoree.
Hisense’s AR HUD system will be on display at CES 2024 from January 9-12, 2024, in Central Hall – Booth 18217 of the Las Vegas Convention Center (LVCC).