As part of the certification, 8K Association member companies will be able to promote 8K TVs under the 8K Association Certified banner after each TV model’s performance criteria is validated by an independent certification program manager.
Under this certification program for 8K televisions, TV brands will be able to display the 8K Association Certified logo to consumers to demonstrate the verified high-performance characteristics of each TV model.
“As a content creator and filmmaker, it is a joy to provide entertainment with such high visual standards to viewers around the world. 8K is much more than a resolution, it’s about creating a very high-quality viewing medium to present content in the best way possible,” states Phillip Holland, 8K cinematographer.
“Now with the 8K Association Certified logo program, viewers can easily see if they are looking at a television that can accurately deliver that extremely high-quality 8K content.”
8K Certified TVs One of Many 8K Association Initiatives
Heading into 2020 the 8K Association plans to ramp up its education and industry cooperation activities. Through the support of several companies representing all parts of the 8K ecosystem, the 8KA plans a number of initiatives in the year ahead to foster continued growth and awareness of 8K that include:
- Promotion and certification of 8K TVs with the 8K Association Certified program back by robust compliance validation.
- Expanded promotional activity for the 8K industry to create cutting- edge demos showcasing the maturing nature of 8K products; production workflows, delivery options, and display devices.
- New initiatives to reach consumers to promote the 8K ecosystem wherever people are engaging around high-quality video content.
- Facilitate the adoption of higher efficiency 8K streaming technologies.
Looking ahead, the 8K Association now counts five of the world’s leading panel manufacturers as members. According to the 8K Association’s estimates, these five suppliers represent over 70% of the global TV panel manufacturing capacity in 2019.
The 8K Association boasts that with such strong support for 8K resolution technology among the majority of panel-makers, the momentum behind 8K display growth will continue to increase in the year ahead, ensuring that more consumers will be able to enjoy the performance benefits of an 8K TV in their home in 2020.
Additionally, the 8K Association expects adoption of 8K in content creation, distribution and home penetration to follow a similar growth pattern as the rapidly successful adoption of 4K over the past several years, with 8K displays leading the way.