Home Technology Association

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Why Your Home Theaters Probably Stink

Integrators’ home theater offerings have devolved into ‘good enough’ solutions for clients. Here’s how to reverse that trend.

CE Pro Editors · October 31, 2019

HTA Summit Focuses on Customer Experience

Home Technology Association holds one-day events in NYC and Los Angeles aimed at elevating customer service.

CE Pro Editors · October 04, 2019

14 Service Functions More Integrators Should Consider Providing

Integrators are offering perks such as 24-hour phone support, guaranteed response times, same-day emergency response to differentiate in their respective markets.

Jason Knott · June 06, 2019

3 Tactics to Fight the Looming Market Correction

As the market slows, integrators need to act quickly to boost sales and marketing efforts, differentiate themselves in the market, or downsize their company payroll.

CE Pro Editors · March 07, 2019

HTA Marks 1st Year Anniversary with 135 Members

Home Technology Association finishes its first year with 135 certified members in 64 markets. Cites moving $15M in project funds to HTA members.

Jason Knott · February 21, 2019

4 Tips to Beat the A/V Trunkslammers

Custom installation has the worst satisfaction rate of any industry that services the home, probably because the industry is infested with trunkslammers, writes integrator Eric Thies. What are you going to do about it?

CE Pro Editors · June 13, 2018

7 Ways to Avoid Client Sticker Shock

Breaking down proposals into smaller chunks, not being the first person to submit a quote, and selling design first are just three tips to avoid client sticker shock to your pricing.

CE Pro Editors · May 02, 2018

New Home Technology Association (HTA) to Push Dealer Certification, Elevate Industry

Home Technology Association launches with tiered certification system for integrators with goal to create better consumer experiences.

Jason Knott · August 30, 2017