HDR10+ Technologies, LLC has announced the addition of new strategic partners who have signed on as HDR10+ adopters.
The organization says it has worked to generate greater awareness about the HDR10+ format and High Dynamic Range (HDR) in general, and it is also rapidly expanding the roster of HDR10+ compatible content, devices, tools and services.
As a result, HDR10+ technology is now available from over 100 different companies and offers options in everything from professional content creation, to consumer electronics.
The latest partners to adopt the format are Google and Roku. These companies have become the latest brands to certify HDR10+ products, and will be offering a number of compatible devices.
“Google is pleased to join the growing number of companies adopting HDR10+ and working with the HDR+ Technologies LLC,” says Matt Frost, director of product management at Google.
“We envision HDR10+ being a key enabler for Chromecast with GoogleTV plus other platforms going forth and we look forward to helping our various partners across the industry achieve a great HDR experience.”
Roku’s Vice President of retail product strategy Mark Ely notes that Roku is adding HDR10+ to its new operating system.
“At Roku we are dedicated to providing consumers with easy-to-use products that offer a lot of value and choice,” Ely comments.
“We recently announced Roku OS 10, a free software update rolling out to Roku devices, and we have enabled HDR10+ on the all-new Roku Express 4K+, Roku Express 4K and Roku Ultra (2020) products for an even more vivid and bright viewing experience on TVs that support it.”
Helping to explain the benefits of HDR10+, the trade organization has announced its “Understanding The HDR10 Ecosystem” white paper, which it offers as a download.