ADI is bringing all of its distribution brands under one, single brand called ADI Global Distribution. Distributor ADI will unify its pro AV products — including the newly-acquired Shoreview Distribution and Herman Pro AV — under the ADI Global Distribution brand.
According to ADI, Herman Integration Services (HIS), the AV labor subcontracting services, will retain its brand and continue to serve as a value-added service available through ADI, according to the company.
“We identified Pro AV as a growing category for ADI and our customers, and we continue to make significant investments to broaden our reach and strengthen our market position,” says Cynthia Menna, vice president and general manager, Pro A/V at ADI.
“Unifying under one solid brand and providing a central source for our Pro AV products portfolio will make it easier for customers to leverage ADI’s scale and resources to fuel new growth.”
The integration extends the company’s full value proposition to all Pro AV customers across its North America business segment. With 115 branch locations and 10 strategically located distribution centers across the region, customers will benefit from the availability of more brands, more inventory, more services and more support, according to the company.
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Additionally, customers can browse and purchase anytime from ADI through its Digital Branch or ADI app. Whether shopping in a branch, online or through the mobile app, customers are said to be able to expect the same seamless omnichannel shopping experience at ADI.
In addition to its product offering, ADI says it provides an array of support to help customers discover new opportunities and make installations easier and more efficient. HIS helps customers expand their A/V capabilities and take on more projects by subcontracting A/V labor.
With HIS, customers have access to full-time technicians, A/V engineering, programming, CAD services and project management. Additional services available through ADI include systems design, IP programming, project registration, remote monitoring, cybersecurity, training and more.
“At ADI, we’re committed to building the foundation to support decades of Pro AV growth for our customers, and for our industry. This change represents the next step in our strategy to make ADI the indispensable Pro AV partner of choice,” adds Menna.
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