Daisy, a national smart space installation and services company, has established a strong presence in South Florida—one of the most competitive markets in the systems integration industry—with the addition of a key regional player to its branch locations: First Priority Audio (FPA).
The acquisition marks Daisy’s eighth location and the continuation of a strategic initiative to provide integration firms the robust support system and other advantages of a nationally recognized brand.
“We’re thrilled to be a part of the Daisy network, as it gives our company an even stronger edge in a very competitive market,” says Bert Herrero, CEO, First Priority Audio. “FPA has always prided itself on providing its clientele with exceptional products and service. Daisy gives us leverage to do even better.”
Daisy’s Addition of First Priority Audio Grows the Company’s Presence in Florida
This new Daisy location builds upon Daisy’s two other existing locations in South Florida: Cinema Sound Unlimited in Coral Springs and Digital Homes in Sarasota. Daisy will look to leverage the best practices of each location to provide stellar services to customers across South Florida.
Herrero joins the Daisy team while continuing to support his company’s customer relationships and he will help with the ownership transition. First Priority Audio executives Joel Hernandez and Stephanie Ruiz will remain on board as FPA’s general managers to help grow the new Daisy branch’s operations and client service. Hernandez and Ruiz will also continue to operate from FPA’s Pompano Beach office, and as a flagship operation known for its processes that Daisy says will be a strong example for other Daisy franchise locations to follow.
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Daisy emphasizes that through the addition of this integration firm to its other South Florida operations not only strengthens its presence in the region, but it also positions First Priority Audio for significant growth. Under the Daisy umbrella, FPA will benefit from its internal branch support system including technician training and career development, as well as benefits such as employee healthcare and retirement programs, and sales and marketing strategies, technology and call center infrastructure and more.
According to Daisy, First Priority Audio brings to its national network of integration firms, a well-established reputation in the high-end luxury market, with decades of experience, strong builder relationships and impressive installations.
“Partnering with Bert, Stephanie, Joel, and the rest of the FPA team reinforces our position in the South Florida market and our entire Daisy franchise network,” adds Hagan Kappler, CEO and co-founder of Daisy. “We look forward to working with their talented technicians and other dedicated team members to deliver exceptional experiences to our clients.”
Manny Fernandez of Strategic Business Intermediaries was FPA’s broker for this transaction.
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