Just as years ago Lutron Electronics was the first to guide the custom electronics industry into the categories of lighting control and motorized shades, the company now aims to do the same for the lighting fixture category. The Coopersburg, Pa.-based company is taking that challenge on directly with the introduction of an expanded, more affordable lighting portfolio for its Ivalo and Ketra lines.
The new intelligent lighting SKUs from Lutron include static white, warm dim and full spectrum with coordinated luminaires and lamps, which are all digitally addressable and offer 0.1% dimming capabilities. The new offering significantly reduces the cost of entry and includes solutions for every application in the home, according to the company.
“For nearly 30 years, integrators have placed their trust in Lutron with widespread adoption of our lighting control and intelligent shading solutions,” says Sam Chambers, senior director – Residential Systems at Lutron. “And now, as Lutron continues to expand the market for intelligent lighting, integrators can once again count on Lutron to help them grow their business.”
With Ketra, Lutron is focusing on broader, more affordable architectural lighting. With Ivalo, Lutron is transitioning to a fully intelligent digitally addressable solution within the Home- Works platform, which means integrators can have the flexibility to install digitally addressable fixtures within the HomeWorks platform.
“The categories of lighting control, lighting, and shade, continue to be a tremendous opportunity for growth. We have been investing five years in our preferred brands of Ivalo and Ketra,” Chambers tells CE Pro.
“Through dialogue with the industry and our dealers, we believe we have covered their application needs with a complete portfolio across two product lines: the Ivalo static white or warm dim, and Ketra full-spectrum lighting. With a few tweaks, a few augmentations and a few additions, we are really giving dealers the opportunity to capture the lighting opportunity in the integrator channel.”
Adding to the Ketra and Ivalo lighting portfolio are several new products:
Ketra Lightbar Slim is a low-voltage, custom-length luminaire compatible with a Lutron HomeWorks system. The low-profile linear fixture has a 0.65-x-0.65-inch (H x W) cross section, and is available in lengths starting at 10 inches, configurable in 1-inch increments. The Lightbar Slim is well suited for coves, under cabinets and counters, archways or stairwells, and details on walls or ceilings. It can also be integrated into furniture. It will be available to order in June and ship in August.
Ketra Lamp Solutions include the new Ketra S30 lamp with a new round trim designed to work with a new-construction housing. This lower-priced, premium Ketra downlight helps integrators expand Ketra to more spaces in a home. It provides 0.1% full spectrum lighting capabilities, and the trim aesthetic provides a coordinated look with Ketra D3 Downlights. It will be available to order in July and ship in August.
In addition to the new products, Lutron is announcing its Ketra Ready curated group of lighting manufacturers that offer decorative fixtures that work with Ketra lamps. The Ketra Ready program provides integrators the ability to offer specifi ers and clients decorative choices that will allow for immersive lighting experiences on their projects. Ango, David Trubridge, Lumetta, Stephen Pikus Design and Vibia are the first manufacturers to participate.
For Ivalo, Lutron has invested to improve the dimming performance down to 0.1% and introduced a new HomeWorks Digital wired communication technology which makes Lutron’s entire portfolio of Ivalo lighting digitally addressable. The new HomeWorks Digital technology allows integrators to more easily program and rezone intelligent lighting in the Lutron HomeWorks software.
Within the Ivalo line, Lutron is debuting new Finiré Prime and Finiré 3-inch Downlights at a new, more competitive price point. The fixtures provide 0.1% static white and warm dim capabilities with a trim aesthetic that provides a coordinated look across the Lutron intelligent lighting portfolio. The lights have HomeWorks Digital technology embedded and there is a quick-ship option for Finiré Prime. They were slated to be available to order in May and ship in July.
“Lutron is thrilled to support the integrator community with this expanded line of high-quality intelligent lighting solutions,” Chambers says. “We are excited to see the exponential growth these products offer the integration community and look forward to supporting their needs now and in the future.”