Atlantic Technology was so busy promoting its new H-PAS technology, that the company’s new $100 IP-enabled in-ceiling speakers were barely noticed.

The 6 ½-inch speaker is “the real deal,” says Atlantic’s Steve Feinstein. “Everyone else’s sound so lousy.”

Unfortunately, the IP part of the speakers is only compatible with multiroom audio systems from NetStreams.

“It’s optimized for NetStreams because the EQ curve is built into the active software in NetStreams,” Feinstein says.

Not to worry, though. If you’re just doing analog, the speakers work just fine. “There’s no downside,” according to Feinstein.

He adds that IP speakers – Atlantic was the pioneer in the category – are gaining traction, particularly in commercial venues where NetStreams is most active.