The coalition of U.S. broadcasters transitioning to NEXTGEN TV has applauded the plans announced during CES 2022 by Hisense and MediaTek, and new field test data recently achieved by Sony Electronics at the “Motown 3.0 Open Test Track” in Detroit, Mich.
This testing by Sony’s HES-A engineering team further explores receiver options for automotive OEMs leveraging the ATSC 3.0 “NEXTGEN TV” protocol to moving automobiles and stationary devices simultaneously. These latest developments focused on consumer and innovation options for electronics manufacturers and the automotive industry—coupled with the high rate of growth and markets launched—further underscore NEXTGEN TV’s trajectory toward ubiquitous inclusion and adoption.
NEXTGEN TV is a broadcast technology standard, otherwise known as ATSC 3.0, and is the first major overhaul to the Advanced Television Systems Committee’s (ATSC’s) standard for receiving over-the-air (OTA) signals since ATSC 1.0 was introduced in 1996. NEXTGEN TV is based on internet protocol technology for interactivity, presenting the best combination of online and broadcast television, and continued innovation as new services are developed.
Now broadcasting in more than 40 markets covering 45% of the U.S. population, NEXTGEN TV is expected to reach 75% of U.S. households by summer. According to the Consumer Technology Association (CTA), overall 2021 sales of NEXTGEN TVs more than tripled last year’s original forecast, with 3 million units shipped by manufacturers. CTA is projecting 2022 NEXTGEN TV sales of 4.5 million units, as the number of TV makers endorsing the hybrid over-the-air and over-the-top ATSC 3.0 technology continues to grow.
NEXTGEN TV can deliver:
- Stunning 4K, High Dynamic Range (HDR) video
- Incredible audio in Dolby, which includes:
- Movie theater-quality sound
- Added voice clarity provided by Dolby’s Voice +
- Consistent volume across channels
- Enhanced internet content on demand
Hisense Expands NEXTGEN TV Choices for Consumers
Hisense, a consumer electronics and appliance manufacturer that offers high-quality and cutting-edge TVs and home appliances, is integrating NEXTGEN TV technology into select new Smart TV models, bringing more broadcast options and upgrades to viewers who are ready for 4K over-the-air content and the latest upgrades. In Q3 of 2022, Hisense will introduce the U9H, U8H and U7 models starting at $799.99 to the retail market. Hisense joins other manufacturers—Sony, Samsung and LG Electronics—which already, combined, have more than 70 models available at retail.
As the marketplace for NEXTGEN TV sets expands with Hisense and more models, consumers can feel confident that the television purchased today with a NEXTGEN TV logo will keep up with future technology enhancements.
MediaTek—Accelerating Market Introduction of Smart TVs Equipped With NEXTGEN TV Technology
MediaTek has signed a test agreement with Pearl TV to speed the implementation of the ATSC 3.0 standard among leading television brands through a total solution that includes ATSC 3.0 demodulator (MT9100), a comprehensive Smart TV system on chip (SoC) family that ranges from entry 4K to premium 8K, and a ready-to-go software stack for both Android and Linux. This highly-integrated ATSC 3.0 solution for Smart TVs will enable television brands a faster time to market with reduced cost and risk of development.
The Mediatek 9100 ATSC3.0 Demodulator is a high-performance receiver that fully complies with ATSC 3.0 standards. This single, optimized package offers exceptional performance, low power consumption and smaller package size than competing solutions.
Motown 3.0 Test Track Revs its ATSC 3.0 Engine
The Motown Test Track for merging automotive applications with NEXTGEN TV continues its research and development for the automotive industry, road testing proof-of-concepts around fleet services and connected car solutions using the IP capabilities of the ATSC 3.0 broadcast standard. As 5G and other technologies gradually come online, ATSC 3.0 uniquely offers a one-to-many delivery option, with a robust, fully scalable platform at a lower cost than other solutions.
Sony Electronics successfully demonstrated robust automotive services using its CXD2885 chip named “CLOVER” on the Test Track in summer of 2021, proving that ATSC 3.0 can provide service to both automobiles and stationary devices simultaneously, and deliver seamlessly hand off service. To be detailed in an upcoming technical paper by the partners involved, the latest milestones achieved include:
- Audio/visual media files transmitted and delivered to devices while traveling at highway speeds
- Transmitters in separate markets working in tandem provided a seamless transition of audio/visual content
- Successful file reception completed with multiple antennas
- Antenna diversity along with a Maximum Ratio Combining algorithm improves probability of recovering service in low signal energy conditions
More news from NEXTGEN TV: Pearl TV Rolls Out NEXTGEN TV Marketing Campaign
