HP Expands HP Amplify Partner Program

HP Inc. announced the extension of HP Amplify — a first-of-its kind global channel program — to its ecosystem of more than 1,350 online, “omnichannel,” and brick and mortar retail partners.

Launched in the fall of 2020 to commercial partners, the new partner program is built on a single, integrated structure that provides the insights, capabilities and collaboration tools needed to drive digital transformation and growth as consumer buying behaviors continue to evolve. HP will begin to transition of the HP Amplify program beginning August 2, 2021 and continuing throughout the calendar year.

Built on a simplified and easy-to-navigate structure with two distinct retail tracks (Synergy and Power including Power CDR Retail targeted at retail sub-distributors), HP Amplify is designed from the ground up to turn data analytics into insights that spark new strategies, steer innovation and reward partners for performance, collaboration and capabilities while accelerating digital transformation with insights, building a data driven culture and augmenting common knowledge with collaboration tools.

“For the IT industry overall, and the retail channel specifically, it is clear that business as usual is no longer an option. HP Amplify not only makes it easier for retail partners to do business with HP, it provides a clear path, built on a proven framework, to transform their business for today while enabling long-term sustained growth in the future,” states Christoph Schell, chief commercial officer, HP Inc.

“Together with our partner community we are reinventing how consumers experience our products and services, by investing in our shared capabilities while developing new areas of strength to remain competitive.”

According to HP, while in-store traffic decreased, e-commerce sales grew by more than 27 percent in 2020 based on market research, and these sales are expected to account for 40 percent of total sales for consumer-packaged goods by 2025.

Trends such as hybrid work, the emergence of the prosumer and continued e-commerce growth are making collaborative partnerships in the retail industry more essential than ever the company emphasizes. With the introduction of HP Amplify, HP is empowering retailers to capitalize on these shifts, arming partners to deliver superior customer experiences and drive future growth.

The HP Amplify partner program also provides partners with an optional path to a more sustainable future. Launched earlier this year to commercial partners, HP Amplify Impact is a partner assessment, resource and training program aimed at driving meaningful change across HP’s three Sustainable Impact pillars – Planet, with an emphasis on climate action; People with an emphasis on human rights and social justice; and Community with an emphasis on digital equity.

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