• CEPro_logo_blue-new
  • TOPICS
      • News
        • People & Places
        • Product Briefs
      • Projects
      • Events
      • Control
        • Central Vac
        • Energy/Power
        • HVAC/IAQ
        • Interfaces/Devices
        • Lighting
        • Motorized Shades
        • Whole House Systems
      • Audio/Video
        • Amplifiers/Receivers
        • AV Accessories
        • AV Racks
        • Cabling
        • Displays
        • Furniture
        • Headphones
        • Home Theater
        • Media
        • Mounts/Lifts
        • Multiroom AV
        • Projectors/Screens
        • Speakers/Subwoofers
        • Wireless AV
      • Security
        • Access Control
        • Alarms/Sensors
        • Services/Platforms
        • Surveillance/Cameras
      • Business Support
        • Associations/Buying Groups
        • Cell Phone Boosters
        • Distributors/Reps
        • Operations
        • Recurring Revenue
        • Research
        • Sales/Marketing
        • Software Services
        • Tools/Testers
      • Networking
        • Cellular
        • Devices/Equipment
        • Wireless
        • Wired/Installation
      • Markets
        • Builders
        • Commercial
        • Design
        • Europe
        • Outdoors
        • Resimercial
        • Wellness
      • CE Pro Hub Pages
        • Bose
        • Inside Sound United
        • Nice
        • Savant
  • PRODUCTS
  • RESOURCES
    • Reports/Downloads
    • Buyer’s Guide
    • Webcasts
    • Podcasts
    • Digital Edition
    • CE Pro-iQ
  • SUBSCRIBE
    • CEDIA SHOW UPDATES
    • CEPRO PRINT EDITION
    • CEPRO DIGITAL EDITION
    • CEPRO NEWSLETTERS
  • DISCOVER
    • CEDIA Expo
      • September 29 – October 1
        Dallas, TX
      • VISIT SITE
    • KBIS
      • February 8 – 10
        Orlando, FL
      • VISIT SITE
    • Total Tech Summit
      • November 13-15
        Las Vegas, NV
      • VISIT SITE
    • Commercial Integrator
      • VISIT SITE
    • Security Sales
      • VISIT SITE
    • Tech Decisions
      • VISIT SITE
    • Campus Safety
      • VISIT SITE
    • Design Well
      • VISIT SITE
    • KBB Online
      • VISIT SITE
    • AV-iQ
      • VISIT SITE
    • CE Pro-iQ
      • VISIT SITE
  • Search
  • TOPICS
    • News
      • People & Places
      • Product Briefs
    • Projects
    • Events
    • Control
      • Central Vac
      • Energy/Power
      • HVAC/IAQ
      • Interfaces/Devices
      • Lighting
      • Motorized Shades
      • Whole House Systems
    • Audio/Video
      • Amplifiers/Receivers
      • AV Accessories
      • AV Racks
      • Cabling
      • Displays
      • Furniture
      • Headphones
      • Home Theater
      • Media
      • Mounts/Lifts
      • Multiroom AV
      • Projectors/Screens
      • Speakers/Subwoofers
      • Wireless AV
    • Security
      • Access Control
      • Alarms/Sensors
      • Services/Platforms
      • Surveillance/Cameras
    • Business Support
      • Associations/Buying Groups
      • Cell Phone Boosters
      • Distributors/Reps
      • Operations
      • Recurring Revenue
      • Research
      • Sales/Marketing
      • Software Services
      • Tools/Testers
    • Networking
      • Cellular
      • Devices/Equipment
      • Wireless
      • Wired/Installation
    • Markets
      • Builders
      • Commercial
      • Design
      • Europe
      • Outdoors
      • Resimercial
      • Wellness
    • CE Pro Hub Pages
      • Bose
      • Inside Sound United
      • Nice
      • Savant
  • PRODUCTS
  • RESOURCES
    • Reports/Downloads
    • Buyer’s Guide
    • Webcasts
    • Podcasts
    • Digital Edition
    • CE Pro-IQ
  • SUBSCRIBE
    • CEPRO PRINT EDITION
    • CEPRO DIGITAL EDITION
    • CEPRO NEWSLETTERS
    • CEDIA SHOW UPDATES
  • DISCOVER
    • Cedia Expo
      VISIT SITE
    • Commercial Integrator
      VISIT SITE
    • Security Sales
      VISIT SITE
    • Tech Decisions
      VISIT SITE
    • Campus Safety
      VISIT SITE
    • Design Well
      VISIT SITE
    • Total Tech Summit
      VISIT SITE
    • KBB Online
      VISIT SITE
    • AV-iQ
    • CE Pro-iQ
M
POPULAR SEARCHES
News
Projects
Control
Audio Video
Security
Business Support
Markets
SUBSCRIBE CEDIA EXPO CEPro-iQ
Devices/Equipment | Networking | News
July 16, 2020

HP Supports Dealers Through Amplify Partner Program

The HP Amplify dealer program is designed to provide integrators with the tools they need to meet the demands of an evolving workplace.
Robert Archer  
The HP Amplify program places an emphasis on how modern consumers shop for their electronics.
Article:
Devices/Equipment | Networking | News
July 16, 2020

HP Supports Dealers Through Amplify Partner Program

The global electronics company HP has launched its new channel partner program called Amplify.

HP states its new channel partner program is designed to drive partner growth, and improve the end-user consumer experience. The program officially launches on Nov. 1, 2020, for commercial dealers, and the second half of 2021 for retail partners.

“Today’s buyer expects streamlined, automated and personalized experiences. To thrive in this changing environment—with data as the new currency—requires a combined shift to relate to our customers as individuals, not markets,” notes Christoph School, chief commercial officer, HP.

“HP Amplify not only makes it easier for partners to do business with HP—it provides partners with a clear path to ready their business and succeed in today’s environment and beyond—to capitalize on emerging trends and play a central role in the evolving customer buying journey.”

Amplify Emphasizes New Economy

Tracking the way users purchase these days, HP explains that its new dealer program takes into consideration that end-users research products and increasingly purchase products online.

The Future of Digital Lighting & Control

As a custom integrator, lighting is in demand. Effective communication, education and showcasing the value proposition of LED light fixtures in conjunction with integrative control systems are the keys to overcoming challenges and closing sales in this specialized market. Join us as we discuss the future of digital lighting and control with David Warfel from Light Can Help You and Patrick Laidlaw and Mark Moody from AiSPIRE. Register Now! 

Helping to protect its partners, while growing its revenues in today’s online-centric marketplace, Amplify will enable dealers to better take advantage of digital technologies to improve their sales.

“HP and its partners have an enormous and exciting opportunity to reinvent the way we do business and our route-to-market,” says Luciana Broggi, global head of HP route-to-market, HP.

“Yet addressing these opportunities requires overcoming system inadequacies, legacy habits and embracing new business models. We’re making this leap together, embracing and investing in important changes to our ecosystem and our shared capabilities.”

The company says its new Amplify go-to-market strategies are built around three principles:

  • Performance
  • Capabilities
  • Collaboration

Elaborating on these points, HP says that because the traditional sales model is no longer relevant, including channel compensation, Amplify includes a measurement and reward system that factors a number of market variables.

Beyond revenues, the company states that it measures rewards based on new capabilities that includes the investment and improvement of digital skills such as e-commerce and secure data collaboration.

Capabilities will also be customized to take into account what markets dealers operate in, and elements such as secure data collection, routes to market, and services and specializations.


More news from HP: HP Pavilion x360 14 Convertible PC


According to the company, it will also work with its partners through the Amplify program to collaborate with them on several aspects of their businesses. Some of the ways HP will do this include helping dealers to improve their digital skills such as automated quotes and product ordering.

HP says other components of collaboration initiative that dealers that can take advantage include its opt-in customer intelligence that will enable grow the amount of positive customer experiences dealers produce.

Other benefits of the Amplify program HP adds is its ongoing commitment towards a low-carbon economy; the respect of human rights that allow its partners to grow their businesses, and opportunities to support their respective local communities.

  • Page 1

If you enjoyed this article and want to receive more valuable industry content like this, click here to sign up for our digital newsletters!

ABOUT THE AUTHOR

Robert Archer
Follow
Robert Archer:
Bob is an audio enthusiast who has written about consumer electronics for various publications within Massachusetts before joining the staff of CE Pro in 2000. Bob is THX Level I certified, and he's also taken classes from the Imaging Science Foundation (ISF) and Home Acoustics Alliance (HAA). Bob has also served as the technology editor for CE Pro's sister publication Commercial Integrator. In his personal time beyond his family, he's studied guitar and music theory at Sarrin Music Studios in Wakefield, Mass., and he also studies Kyokushin karate at 5 Dragons and Brazilian jiu-jitsu at Binda Brazilian Jiu Jitsu.
View Robert Archer's complete profile

ARTICLE TOPICS

Devices/Equipment • Networking • News

ARTICLE TAGS

H-P Products

SHARE

Share On Facebook
Share On Twitter
Share On Linkedin
Share On Whatsapp
Share Via Email
Copy URL
← Previous Article Next Article →
Article Business SupportCommercialControlDesignEventsLightingMarketsNewsResimercialWhole-House Systems

Inaugural Lighting Control Trade Show Opens to Great Success in New York

NYControlled brings in an audience of 800+ lighting designers, distributors, educators, engineers, contractors and more in a massive educational/networking tradeshow for lighting controls.
Article Audio/VideoCEDIA ExpoCommercialDisplaysNewsOutdoorsResimercial

SKYWORTH Enters CI Channel with Clarus S1 Outdoor Google TV

Debuting at CEDIA Expo 2023, SKYWORTH USA’s Clarus S1 comes in 65- and 75-inch sizes, produces 3,000 nits brightness and includes a 100-watt Dolby soundbar.
Article Business SupportCommercialControlDesignEventsLightingMarketsNewsResimercialWhole-House Systems

Inaugural Lighting Control Trade Show Opens to Great Success in New York

NYControlled brings in an audience of 800+ lighting designers, distributors, educators, engineers, contractors and more in a massive educational/networking tradeshow for lighting controls.
Article ControlNewsPress ReleasesSecurityServices/PlatformsSurveillance/Cameras

Snap One’s ClareOne Integrates Google Nest Products

The integration of Google Nest products into the ClareOne platform provides dealers with a simple way to offer a host of smart home functions from a unified user experience.

SHOW NEWSLETTER

Sign Up

CE Pro

Subscribe Sign Up

Content Types

News
Products
Projects
Companies
Downloads
Webcasts
Podcasts
Events

Specials

CEDIA EXPO
CE Pro 100
CE Pro Summit
Awards Programs

Company Info

About
Contact Us
Customer Service
Advertise with Us

Subscribe

Magazine
Newsletters
Digital Edition

Connect

Twitter
Facebook
LinkedIn
YouTube
RSS Feed

Categories

AUDIO/VIDEO
AV Accessories
AV Racks
Amplifiers/Receivers
Cabling
Displays
Furniture
Mounts/Lifts
Multiroom AV
Projector Screens
Speakers/Subwoofers
Wireless AV
CONTROL
Central Vac
Energy/Power
Interfaces/Devices
HVAC/IAQ
Lighting
Motorized Shades
Whole-House Systems
NETWORKING
Cellular
Devices/Equipment
Wireless
Wiring/Installation
SECURITY
Access Control
Alarms/Sensors
Services/Platforms
Surveillance Cameras
BUSINESS SUPPORT
Associations/Buying Groups
Distributors/Reps
Operations
Recurring Revenue
Research
Sales/Marketing
Software/Services
Tools/Testers
MARKETS
Builders
Commercial
Design
Europe
Outdoors
Wellness
FOLLOW US ON
  • Follow
  • Follow
  • Follow
  • Follow
  • Follow
  • Follow

© 2023 Emerald X, LLC. All Rights Reserved.

  • ABOUT
  • CAREERS
  • AUTHORIZED SERVICE PROVIDERS
  • DO NOT SELL MY PERSONAL INFORMATION
  • TERMS OF USE
  • PRIVACY POLICY