All the single ladies — are buying homes. Here’s how to attract female clients by bringing more women onto your staff and adjusting your marketing plan every so slightly.
Chuck Schneider
Chuck Schneider is a freelance writer with a long history in consumer electronics. He started and restarted his award-winning manufacturer’s representative firm - Value Added Marketing - and was also a vice president and general merchandise manager for a multi-regional CE chain, as well as a buyer for Lechmere's (a division of Target). Today, he is a freelance writer.
Chuck Schneider's Latest Posts
Here Comes the Smart-Home Robot Invasion
All signs point to the custom installation channel rolling out the inevitable smart home robot that’s been on the horizon since the 1950s. Are you ready?
The Amazon Paradox: Can Too-High Margins Lead to CE Product Disruption?
We’ve seen it all before. From phono cartridges to TVs to speakers, high margins are good but excessive margins leave space for market disruption. Amazon’s Jeff Bezos has a lesson for CE pros.
CE Pro Masters Recognizes 14 Unsung Industry Heroes
The 4th Annual CE Pro Masters list highlights contributors in virtually every facet of the industry, from retailer to custom integrator, industry association, manufacturer, buying group and independent rep.
Remembering John Miller: Audio Lover, Ace Salesman, Friend
Chuck Schneider remembers his longtime colleague and friend John Miller, the beloved audio rep who died tragically while rummaging for stereo parts.
Nominate an Industry Hero: 4th Annual CE Pro Masters Induction Ballot
A CE Pro Master is an unsung industry hero who quietly moved up the ladder of success, bettered the CE industry and deserves to be recognized. Nominate someone today. Deadline: October 31.
5 Things Millennials Will Want to See in Single-Family Homes
When Millennials do finally move out of their Mom’s basement or their rented apartment in Williamsburg, they’re going to be looking for certain amenities in their new homes.
Market to Millennials Like a Pro with These 6 Breakout Strategies
Millennials are the largest age group in history, have the shortest attention spans and are about to become your new customer base. Here’s how to catch ’em all.
Thoughts on the Passing of a Scoundrel: Crazy Eddie Antar (1947-2016)
Blog: The industry can blame New York retailer Crazy Eddie Antar for perfecting the race to the bottom that typifies consumer electronics today.
Remembering CE Veteran John Trimbach
Reflections on the loss of a great man with the passing of longtime CE veteran and rep John ‘Trim’ Trimbach.
Another Record Breaking Summer Show for PAA
Distributor Professional Audio Associates (PAA) held its annual vendor show with brands like TiVo and United Leather highlighting along with stalwarts LG, URC, Origin Acoustics, SpeakerCraft and others.
31% of CE Pros Have Taken a Stab at Commercial Projects and Here’s Why
Professional Audio Associates owner Lew Freedman, a Class of 2014 CE Pro Master, encourages his residential clients to test the waters of the commercial business with events like PAA Tech Day.
