Severtson Screens will feature its Ambient Light Rejection (ALR) options for its Impression Series of residential and commercial projection screens during CEDIA Expo 2023.
The San Tan Valley, Ariz.-based manufacturer of projection screens says its ALR screens have a 170-degree viewing angle and are available up to 120 inches (diagonal at 16:9 aspect ratio) with additional options now available.
“Our customers asked for it, and we have delivered with the industry’s most advanced ALR screen,” said Toby Severtson, president and CEO of Severtson Corp. “Our new screen is both affordable and has an industry leading viewing angle versus other ALRs currently on the market today.”
The company’s ALR has 0.8 grain, which makes it designed specifically for high ambient light environments in home theater and commercial use cases, Severtson adds.
“Our new ALR screens are a continuation of this dedication to provide what our customers want, with a product that exceeds their, and the industry’s, expectations,” Severtson says.
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Custom and standard ALR sizes are available, and the company asks that customers contact them directly for individual pricing for their specific needs and for production and delivery timing.
In response to recent shipping and logistical issues, 6-piece frames will be Severtson’s new standard moving forward. This will help to reduce shipping damages and provide a better experience for customers. The screens will be of the same high quality standard the industry has come to expect from a Severtson screen, the company adds.
The change will occur gradually over the coming months as the supply of 4-piece frames is depleted. 4-piece frames will still be available on custom orders, with a lead time.
Severtson will also be retiring its 2.35:1 aspect ratio screens as movies are now almost exclusively produced at 2.39 or 2.40 aspect ratios. 2.35 screens will be shipped until Severtson’s supply is exhausted. 2.35 will still be available on custom orders, with a lead time.
The prices and standard diagonal sizes will remain the same. The new 2.39 drawings are currently available on Severtson’s website with in-person demonstrations being available to those attending CEDIA Expo 2023 in Denver, Colorado.
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