Samsung Electronics Co., Ltd., has announced that Pixar Animation Studios has mastered its new animated film “Elemental” — released globally on June 16 — as 4K theatrical High Dynamic Range (HDR) content available exclusively on Samsung Onyx, the world’s first Cinema LED screen.
Samsung boasts those who view the film at an Onyx theater will enjoy a more vibrant viewing experience through next-generation picture quality with 4K theatrical HDR.
The global electronics company claims that Samsung Onyx is the world’s first Digital Cinema Initiatives (DCI)-certified cinema display for theatrical exhibition. The company states that its latest video solution is an LED screen that provides exceptionally vivid color and the most detail-rich content. Samsung goes on to boast that its Onyx LED screen transcends traditional projector-based systems that have been the industry standard for more than 100 years by overcoming limited contrast ratio and brightness by delivering millions of additional colors that traditional projection does not.
“Pixar is known for pushing the boundaries of both technology and art, continuing that legacy with our latest film, Elemental,” says Dominic Glynn, senior scientist at Pixar.
“With Onyx, Samsung has taken a bold leap forward, deploying extraordinary technology at a scale that enables a compelling step-change in cinema image quality. For the first time, audiences will be able to experience our highest brightness, rich, detailed HDR imagery on large, sharp cinema screens that showcase Pixar’s most ambitious work to date. HDR cinema delivers a genuinely fresh visual experience to our global audiences, and the filmmaking teams at Pixar are excited to share this unique version of Elemental with the world.”
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Samsung Onyx Meets Pixar’s Performance Demands
Samsung points out that Pixar is an Academy Award winning animation studio, and the world famous entertainment company mastered the film in 4K HDR to highlight the movie’s bright, sharp, rich and detailed imagery, which extends beyond the capabilities of Standard Dynamic Range (SDR) theater-based projectors.
“With Pixar’s new movie, we present 4K HDR content exclusively on cinema LEDs for the first time in the industry,” notes Hoon Chung, executive vice president of visual display business at Samsung Electronics.
“We will continue to actively expand partnerships in the movie industry based on our leading LED technology innovation that expresses accurate image quality and vivid colors not available anywhere else.”
Samsung Onyx is also designed to accommodate virtually any venue configuration without compromising picture quality. The display combines 4K resolution, HDR picture quality and 300 nit peak brightness — which Samsung says is nearly six times greater than standard projector technologies.
Starting with the world’s first cinema LED screen at Lotte Cinema World Tower, Seoul in July 2017, Samsung adds that it has now supplied Onyx screens to 120 movie theaters around the world.
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