On the leadup to CES 2024, Streaming platform Roku, now also a manufacturer of Roku-branded TVs running on the Roku operating system, is expanding its TV lineup with the Roku Pro Series of TVs, a new series of higher-end TVs.
According to the San Jose, Calif.-based company, the Roku Pro Series TVs feature enhanced picture quality with a 4K QLED display, Mini-LED, local dimming, enhanced audio and a new slimmer design for flush wall mounting.
The company, which is known for its operating system and platform used by many other smart TV manufacturers, markets the TVs as offering a familiar and intuitive experience with improved technology.
Roku’s new TVs are available in 55, 65 and 75 inches and feature a new premium Roku remote. In addition, the TVs come with an optional mount developed by Roku. The TVs will be available in the U.S. beginning spring of 2024, with retail prices under $1,500. Specific pricing information wasn’t immediately available.
The TVs also feature Roku’s new Smart Picture technology that automatically adjusts the TV picture based on what type of content is on a screen. This leverages artificial intelligence, machine learning and data from content partners to adjust the picture for an optimized experience.
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The announcement comes one year after the company announced its first Roku-branded TVs for last year’s CES. Those TVs were the Roku Select Series HD and 4K and Roku Plus Series TVs, combining the company’s operating system with its first entry into TV hardware.
The Select Series HD TVs come in sizes of 24 inches, 42 inches and 40 inches, while the Select Series 4K is available in sizes of 43, 50, 55, 65, and 75 inches. The Plus Series 4K, the most premium TV announced last year, comes in 55, 65 and 75 inches.
Now, the Pro Series TVs is Roku’s most premium TV offering, adding to the company’s 2023 lineup with an elevated canvas that rests flat against the wall with QLED color, wide cinematic sound, and a hands-free voice control remote.
“Roku Pro Series’ picture and audio quality, polished design, unique features, and ease-of-use bring the market leadership and innovation that Roku is known for to a TV made for streaming,” said Chris Larson, vice president of retail strategy at Roku. “As we hit 10 years of the Roku TV program, we believe this new line of TVs will set a new standard for an elevated streaming experience.”
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