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Is the 720p HDTV Still Necessary?
When your clients are looking for 1080p displays, give them what they want.
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11.12.2008 — It seems like just yesterday that we were anticipating 1080p. And just the day before that we thought 480p was amazing.

Today, you can get a 1080p front projector for half of what a really good 720p projector cost three years ago.

So do we still really need 720p HDTVs?

From my perspective, I'd have to say no.

1080p: Bigger is Better


Keen videophiles that CE pros are, we all "know" that 1080p resolution is of little real benefit in screen sizes smaller than 50 inches.

However, as the saying goes, "don't cloud the issue with facts." The reality is that, unless your clients live under a rock, they're susceptible to the more-is-better marketing blitz that our beloved manufacturers never cease with.

Consequently, after fifteen minutes of doing their own homework on the Internet, all but the most price-conscious shoppers are going to be predisposed to wanting a 1080p set for virtually all of their TV applications larger than an under-the-counter LCD in the kitchen.

Since you're a CE pro, are you going to spend time trying to down-sell those predisposed clients to a 720p set?

Or are you going to focus on more important choices in your client's project?

One of my old colleagues used to have a favorite expression: "pick the hill you want to die on." Sometimes, even if it irks you, you need to go with the flow.

In being your client's tech guru, there are much more demanding outlets for offering insightful guidance, whether it's media server storage, online and digital broadcast sources, or picking between one brand of speakers and another.

Change is the Only Constant


In the CE business, our one constant is change. It's relentless.

Way back in the days of analog video, I had the pleasure of working for Sony Canada. In addition to retail, I sold to a lot of corporate and light commercial accounts.

One of my favorite light commercial clients was this one freelance videographer. Over the years I sold him a lot of gear, and every time he upgraded to a new piece of equipment he'd grudgingly joke about "the bleeding edge of technology."

It's a phrase I still use in jest when talking about our industry.

Call it change or the bleeding edge, it continues on unabated today.

Now, there's buzz about 1440p product and we're seeing projector brands demonstrating 4K2K products. Right now, 4K2K carries a Maserati-like price tag, but that won't be the case forever.

Are You Recommending 720p HDTVs?


So what are you doing? Are you still specifying 720p product into your projects?

Let us know in the comments, and share your perspective with us.

Lee Distad is a freelance CEDIA Certified Professional Designer who offers design and process consultation to firms in the Custom Installation industry, as well as copy writing and other professional writing services. Lee’s business and industry blog can be read at http://www.leedistad.com

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Comments

Posted by CWC  on  11/12  at  06:26 PM

We propose 1080p sets except for under $4,000 projectors.

I purchased Planar 7130/720p and 8130/1080p model projectors for our showroom this year. The 7130/720p model was to good to show side by side, fearing customers would settle for the lower model.

Posted by Kyle  on  11/12  at  06:27 PM

Where I work we still stock 4 720p Plasma’s, 2 LG and 2 Panasonic.  We mainly sell the 720’s to customers who either want a price alternative, or those who do not want/need the set-up features of the 1080p sets.  I reccomend 720p to customers all the time, but they usually look at all of the other, most times, more important specs and decide to up-sell themselves.  We take a low-pressure approach to our selling and let the customer choose the set which is right for them!
—“It doesn’t matter what I believe is the best, unless you’re purchasing a set for me, if you are, that TH103PF10UK sure looks nice!”

Posted by davespy  on  11/12  at  06:36 PM

the real question is how long until broadcasters switch to 1080p. will they feel inclined to upgrade everything when they are meeting minimal guidelines for hdtv. if your client is watching mostly sitcoms,sports etc. do they really need 1080p when cheaper 1080p sets canlook worse because of poor scaling. i guess it all depends on your budget. put your money into power amps and speakers because they are less effected by the upgrade bug.

Posted by chirpie  on  11/12  at  09:34 PM

I’ll be shocked if broadcasters switch to 1080p anytime soon. The picture needs bandwidth badly in broadcast and with affiliates splitting their bandwidth to add secondary channels (think 24/7 weather info channels) 1080i has a long way to go on TV. 1080p isn’t the main quality hurdle on the horizon, extra bits or better compression is.

Posted by Jerry Johnson  on  11/13  at  07:28 AM

I have a sony KDL-40S2010, I paid $1400.00 for it 1 ans1/2 yrs. ago, almost ever day I read dbstalk.com about everthing,A friend of mine went to cc 11/9/08 and paid $2100.00 for a 46” sony lcd 120hz and all the other good stuff. I pulled up a 46” sony lcd S series 60hz 1080P for $1399.99, now that is $700.00 difference, from what I read a 1080P standing about 3 ft.from it you can tell a little difference,but when you get about 6 or 8 ft. from it they look the same,they also say with 60hz you can see a blurr on some things, I have never seen any blurr, and that contrast ratio number is nothing but a sales pitch, they say numbers sell, they also say there are nothing to hdmi version 1.3, they may start broadcasting in 1080P some day but it will cost the hell out of them to cross over,(I just can’t see that much difference)

Posted by Rob Ruffo  on  11/13  at  02:19 PM

Most cable TV is 1080i.  To see all the pixels of that you need a 1080p television.  It boggles the mind that INSTALLERS think a 1080p signal over cable would have any relevance or advantage over a 1080i signal, or would in any way affect a need/desire for a 1080p television.

To understand more about why you can purchase my $15 e-book:

http://www.robertruffo.com/HDTV.htm

Posted by davespy  on  11/13  at  05:41 PM

some 1080i mostly all sports channels and abc for instance are 720p, so why pay more for some of the time. small mostly unoticeable difference in pq with cable or satellite feeds on a 1080p vs 720p native screen.

Posted by Robert Archer  on  11/14  at  05:27 AM

ABC, ESPN and Fox broadcast in 720p, while CBS and TBS broadcast in 1080i.
Broadcasters won’t upgrade their equipment for a long time due to the investment costs it would take.
As one poster mentioned to it would also eat up bandwidth for the service providers and that is not something they are in favor of when they can bill you for hundreds of channels of PPV and on-demand content.
The reason to get a 1080p display is Blu-ray. This uncompressed content is available from even the cheapest players.

Posted by Charles Genzler  on  11/15  at  10:16 AM

TVs and projector with higher resolution than 1080p without source material doesn’t buy much. To date the number of Blu-Ray material is growing but many movies are only released on DVD.

Posted by Noel  on  11/16  at  08:29 PM

Why would a 720p projector beat out a 1080p projector (in the under $4000 range) ?  I’ve got my eye on a 2,500 Epson 1080p -would I be better served picking up a better 720 model? (I want a bright bright picture and a “100 screen.)

Posted by Robert Archer  on  11/17  at  08:00 AM

Resolution is only one element in evaluating a video product.

Resolution along with contrast are sometimes the most misunderstood factors in assessing a video product.

A 720p projector could display better color accuracy, brightness, grayscale and blace levels, so it could outperform a 1080p product.

Posted by Noel  on  11/17  at  10:37 PM

But on big “100 screens isn’t resolution’s significance upped a whole lot more than on a “50 plasma?

If you want to spend around $2,000 on a projector what’s the best way to go. (considering brightness is a huge factor for you.)

Posted by Paul Belkin  on  01/01  at  03:36 PM

With the need for more digital signage solutions in smaller establishments, the 720p units are a low cost way to get the job done.
Do they really need 1080p just to show slides and photos, or just to view a menu? 
I think store owners can save a boat load and still have a nice solution for customers to view while waiting for a table or just waiting in line.

Perfect applications would be in a hardware store, or the local IHop that has people waiting for tables. 
Franchise owners are normally looking for a “deal” and what better way then using a 720p unit and connect it to his store PC or a cheap one from Costo, run powerpoint and you are done.  This is a very cost effective way to get the job done.

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