Speakers

Boston Acoustics’ Vista Speakers Now Called VS Series

Company hopes name change will help avoid confusion with other products.


Boston Acoustics' VS 336 Floorstanding (left) and VS 260 Bookshelf loudspeakers
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Boston Acoustics has changed the name of its flagship speaker line from “Vista” to “VS Series.”

The new “VS” moniker stands for a “new Vision in great Sound.” Boston Acoustics says there was no lawsuit involved over trademark issues with Microsoft’s Windows Vista operating system.

Boston Acoustics also hopes the name change will help “avoid confusion with similarly named products.”

Here is the explanation from company senior VP and GM Eli Harary:

At Boston Acoustics, we listen very closely to the feedback and suggestions of our valued channel partners, distributors and retail customers, and our sole aim is to provide all our customers with the easiest and most efficient way to experience the benefits of our products. Based on input from CEDIA, we decided to change from Vista to ‘VS,’ underscoring the message that this new flagship series represents ‘a new Vision in great Sound.’ We are currently making all necessary adjustments to our promotional materials and we foresee no impediment to the timely and successful market introduction of these exceptional products.

The VS Series includes six models:

VS 336 Floorstanding Loudspeaker — ($1,699.99)
VS 325C Center Channel — ($899.99)
VS 240 Bookshelf — ($399.99)
VPS 210 High-Powered Subwoofer — ($1,699.99)
VS 224 LCR — ($699.99)
VS 260 Bookshelf — ($699.99)





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