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3D Blu-ray Player Prices Down 26% Since April
PriceSCAN.com's 3D Blu-ray Player Index fell 10.6% last week.
The average price for a 3D Blu-ray player has fallen 26 percent since April 2010 - 10.6 percent in the last week - when the category was first tracked, according to PriceSCAN.
PriceSCAN, a research company, doesn't report the average price, but instead converts the wide range of Blu-ray players on the market into a single proprietary scale that represents the entire category.
“Despite sporadic periods of price support, PriceSCAN's 3D Blu-ray Player Index has now fallen some 26 percent since it's inception in mid-April of this year," says Jeff Trester, PriceSCAN co-CEO and chief economist. "The recent acceleration in the pace of discounting speaks to the continued difficulty retailers seem to be having finding a price level at which they can drive sustained sales volume for this still relatively new technology. These price cuts are all the more significant coming as they do ahead of the holiday shopping season.”
The report throws a bit of a wet blanket on integrators' visions that 3D was going revive pricing on video products. For example, PriceSCAN says the price of the Sony BDP-S570 has fallen from $250 to $170 since late February.
Click image to enlarge.
PriceSCAN, a research company, doesn't report the average price, but instead converts the wide range of Blu-ray players on the market into a single proprietary scale that represents the entire category.
“Despite sporadic periods of price support, PriceSCAN's 3D Blu-ray Player Index has now fallen some 26 percent since it's inception in mid-April of this year," says Jeff Trester, PriceSCAN co-CEO and chief economist. "The recent acceleration in the pace of discounting speaks to the continued difficulty retailers seem to be having finding a price level at which they can drive sustained sales volume for this still relatively new technology. These price cuts are all the more significant coming as they do ahead of the holiday shopping season.”
The report throws a bit of a wet blanket on integrators' visions that 3D was going revive pricing on video products. For example, PriceSCAN says the price of the Sony BDP-S570 has fallen from $250 to $170 since late February.
Click image to enlarge.
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2 Comments (displayed in order by date/time)
It’s a cool concept.. but I think it won’t take hold until very far off in the future. The tech is kinda slapped together right now.
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Can’t imagine why since they’re are only 5 3D discs available to play, (providing that 3 out of the 5 can only be obtained when you purchased a specific mfg’s brand and it was included in the box), and mfg’s have not determined which 3D format will prevail in the end…
C,mon people! No one cares or is willing to spend extra money specifically to get 3D. Granted, everything new coming out is, “3D Ready,” due to mfg’s shoving it down our throats and we have no choice.
The real report I’d love to see is how many pairs of glasses and 3D boxes have been sold to those who already have, “3D Ready,” sets and did not originally purchase these extra items at the original point of sale.
Please stop reporting stories on a flawed format that is simply not ready for sale!
It sort of reminds me of the 1st 16x9 30” RCA ProScan CRT TV that sold for $10K 20 years ago. Was the format correct to today’s expected standard? Yes. Was the set WAY ahead of its time? Yes.
However, by the time 16x9 was readily available to the masses, the TV’s CRT was already dead. Only people who owned a Pioneer Laser Disc player and purchased/rented a Letter Box formatted disc enjoyed the TV when it was alive.
BUT, do any dealers remember the amount of phone calls they received when customers had no idea what the Letter Box format was, and thought their 4x3 TV was defective when they accidentally purchased/rented a Letter Box video disc/tape because of the black bars that appeared on the top and bottom of their TV’s?
Does anyone still remember how the industry had to, “slowly,” train the public over years that the 16x9 aspect ratio was the coming format by stating in the beginning of all pre-recorded VHS tapes/discs that, “This film has been formatted to fit your screen…”?
Will 3D be the norm years from now? Maybe so… but it ain’t right now, (and won’t be for some time), so please give it up.