Sony Beyond Sports to Power NBA Dunk the Halls

Sony’s Beyond Sports is collaborating with ESPN, Disney, and the NBA for Dunk the Halls, the first-ever real-time, animated alternate presentation of an NBA game. The special Christmas Day alternate presentation of the New York Knicks and San Anto

Dec 18, 2024

Sony to Power Upcoming Simpsons Funday Football Event for Bengals-Cowboys Game

Sony, which is a partner of the NFL, will leverage its Beyond Sports group and technologies, including its Hawk-Eye platform to produce an alternative game broadcast between the Bengals and Cowboys.

Nov 13, 2024