Article ATSC

Pearl TV Rolls Out NEXTGEN TV Marketing Campaign

Pearl TV, an industry group of broadcasters and manufacturers, is promoting the ATSC 3.0-based NEXTGEN TV format with a holiday campaign.

Nov 22, 2021

Article ATSC

And The ‘Official’ ATSC 3.0 Name & Logo is … HUH?

CTA and friends select new name and logo for products and services built for ATSC 3.0, the next-gen platform for IP-enabled over-the-air TV broadcasts.

Sep 26, 2019

2018 CEDIA Talks – Like TED Talks for the Smart Home

'CEDIA Talks' at Expo 2018 feature 12 short presentations for smart-home pros in areas such as wellness, blockchain, robotics and 'multidimensional light.'

Jul 26, 2018

ATSC 3.0 Standard Approved, Technicolor SL-HDR1 Proposal Expected Part of Standard

With approval from the Advanced Television Systems Committee (ATSC), Technicolor's SL-HDR1 standard moves a step closer to adoption as part of the ATSC A/341 video standard, which was recently approved and announced at CES 2018.

Jan 11, 2018

Comcast Delays 4K Rollout Due to HDR Issues, Lagging Behind OTT and OTA

Comcast says the recent push to include HDR into 4K, as well as the slow development of standards such as the 10-bit HEVC codec are forcing it to take a cautious approach with new set-top boxes (STBs).

Mar 24, 2017