Samsung Provides Custom Fridges Through BESPOKE Series

Samsung BESPOKE series of refrigerators

The BESPOKE Series of refrigerators from Samsung can be customized at any time to meet homeowners' current and future lifestyle needs.

Samsung’s BESPOKE refrigerators have ushered in a new era of customizable home appliances. Now, the BESPOKE lineup is available to buy in the U.S. Whether you choose the all-new 4-Door Flex, the Flex Column, the Bottom Freezer, or a combination of the formats, homeowners can customize their fridge to match your home’s style.

BESPOKE 4-Door Flex Fridge Options

Samsung explains that homeowners can design their own BESPOKE 4-Door Flex in the BESPOKE Design Studio, which shows users the full range of styles available for the refrigerator, and allows homeowners to choose the one that best matches their kitchen décor.

Available in Counter Depth—which has a built-in look and 22.8 cubic feet of storage—or standard-fit Full Depth with 29 cubic feet of storage, 4-Door Flex includes Samsung’s trademark large capacity, flexible convenience, and powerful cooling performance.

It features a new Beverage Center, which provides quick access to filtered or flavored water, and a Dual Ice Maker, which can make not only regular cubed ice but also nugget-style Ice Bites that chill drinks faster. It also comes with an improved Flex Zone, Samsung’s signature compartment that converts from fridge to freezer temperatures, offering the flexibility to meet your family’s food storage needs.

Samsung points out that users can personalize the front panel of 4-Door Flex to match their style. Choices include the following options: Matte Black Steel, Champagne Rose Steel, Navy Steel, White Glass, Rose Pink Glass, Navy Glass, Grey Glass (matte), and Sky Blue Glass (matte).

The company adds that if someone’s preferences or lifestyle changes, their fridge can change with it the panels can be swapped out at any time.

4-Door Flex is priced starting at $3,799.

Flex Column and Bottom Freezer Refrigerator

Samsung’s BESPOKE lineup also includes the Flex Column and Bottom Freezer Refrigerator formats, which offer modular configurations. Samsung says homeowners can mix and match the products to best reflect their lifestyle, dietary habits, family size, and kitchen layout.

Additionally, the company states when someone is adjusting to a lifestyle or décor change, they can also add a new module to an existing combination or as a standalone secondary refrigerator for added space and style.

BESPOKE Flex Column is available in Navy Glass, White Glass, and Grey Glass (matte) and starting at $1,299, and this fridge has 11.4 cubic feet of fully convertible space, so users can switch from fridge to freezer temperatures based on their storage needs. It can be used as a standalone, or combined with another BESPOKE Flex Column or Bottom Freezer Refrigerator.

The 12 cubic feet Bottom Freezer starts at $1,799 and is available in the same colors as the Column Flex, so no matter how homeowners choose to configure their BESPOKE products, they seamlessly blend with one anothe and with the rest of a homeowner’s kitchen.

More news from Samsung: Samsung’s Commitment to CI Channel Pays Off in 2020