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2018 Market Report: Security and the Smart Home Installation Channel

Security dealers say DIY is hurting their business, but they still collect about $46.20/month per customer, plus 10 to 20 percent for integrated IoT devices, according to research from Parks Associates and Security Sales & Integration.

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Impact of Self-Installed Security Systems

It is not all about price even through price matters. Learning ways to help householders be and feel safer through communications will become important. Consider police department efforts to communicate with a broad spectrum of citizens through weekly emails that detail disturbances or simply offer safety reminders. These work to improve the perception of a caring police department. Security dealers can do some of this and add information about new devices, new strategies for safety and more. It takes time, consistency and will.
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