Parks Associates

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Research Finds Over Half of U.S. Citizens Open to Sharing Data to Help Fight Coronavirus

According to a study by Parks Associates, broadband households in the United States are willing to assist with contact tracing if it helps fight the coronavirus.

CE Pro Editors · August 04, 2020

Research Finds Security System Installations Increased by 33% in 2019

Recent data from Parks Associates suggests U.S consumers are now more interested in DIY and ad hoc smart home security products when compared to previous years.

CE Pro Editors · April 20, 2020

Parks Associates: Headphones Likely to Experience Sales Spike Due to Coronavirus

Thanks in part to a record number of work-from-home employees, sales of headphones, earphones, smart speakers and more are expected to rise throughout 2020.

CE Pro Editors · April 08, 2020

Parks Associates: 60% of New Security Systems Are Self-Installed

Data from Parks Associates’ recent DIY security research suggests a sharp rise in self-installed security systems in the last few years.

CE Pro Editors · March 16, 2020

5 Mistakes to Avoid When Selling Smart Locks

Sticking with a single wireless protocol and avoiding integrated security will stifle your smart door lock sales and and hurt your profits.

CE Pro Editors · February 21, 2020

Massive Home Automation Survey Reveals Anticipated Growth of 10% in 2019

Thanks in part to new market stability, integrators are seeing a surge of interest in home automation technology.

CE Pro Editors · December 13, 2019

Report: 16% of US Households Plan to Buy Standalone Smart Security Products

According to Parks Associates, twice as many consumers intend to purchase a standalone security product instead of a professionally monitored system in the next 12 months.

CE Pro Editors · March 14, 2019

Research: 46% of U.S. Households Have No Plans to Purchase Smart Home Devices

Smart-home tech might be hot, but almost half of broadband households don’t want it … unless it helps them save money, according to research from Parks Associates.

CE Pro Editors · January 04, 2019

Study: Unresolved Technical Problems with Smart Home Devices Rise 240% in 3 Years

Parks Associates study reveals 79% of consumers have self-installed a smart home device, and most do not turn to integrators for assistance when there is a technical problem.

Jason Knott · October 18, 2018

Sleep Trackers Offer Money Making Opportunity

More than 50 million households interested in buying a sleep trackers; are you capitalizing on the trend?

Lisa Montgomery · August 13, 2018