Parks Associates

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How Families, Early Adopters, and Market Influencers Impact the Home Tech Space

Research from Parks Associates suggests that home security systems may help boost smart home adoption rates, especially among households with children.

CE Pro Editors · May 14, 2021

Are You Ready to Convert Some Audiophiles?

While the audio industry has been focused on appeasing Millennial buyers, there’s still plenty of opportunities to sell high-performance audio equipment to Gen Xers.

Arlen Schweiger · February 18, 2021

Parks Associates Unveils CES 2021 Connection Summit Topics, Reports New Video Doorbell Data

A new study finds customers are now more interested in buying video doorbell products from major manufacturers like Ring and Alarm.com. Parks plans to provide in-depth data during its Connection Summit at CES 2021.

CE Pro Editors · November 02, 2020

Research Finds Over Half of U.S. Citizens Open to Sharing Data to Help Fight Coronavirus

According to a study by Parks Associates, broadband households in the United States are willing to assist with contact tracing if it helps fight the coronavirus.

CE Pro Editors · August 04, 2020

Research Finds Security System Installations Increased by 33% in 2019

Recent data from Parks Associates suggests U.S consumers are now more interested in DIY and ad hoc smart home security products when compared to previous years.

CE Pro Editors · April 20, 2020

Parks Associates: Headphones Likely to Experience Sales Spike Due to Coronavirus

Thanks in part to a record number of work-from-home employees, sales of headphones, earphones, smart speakers and more are expected to rise throughout 2020.

CE Pro Editors · April 08, 2020

Parks Associates: 60% of New Security Systems Are Self-Installed

Data from Parks Associates’ recent DIY security research suggests a sharp rise in self-installed security systems in the last few years.

CE Pro Editors · March 16, 2020

5 Mistakes to Avoid When Selling Smart Locks

Sticking with a single wireless protocol and avoiding integrated security will stifle your smart door lock sales and and hurt your profits.

CE Pro Editors · February 21, 2020

Massive Home Automation Survey Reveals Anticipated Growth of 10% in 2019

Thanks in part to new market stability, integrators are seeing a surge of interest in home automation technology.

CE Pro Editors · December 13, 2019

Report: 16% of US Households Plan to Buy Standalone Smart Security Products

According to Parks Associates, twice as many consumers intend to purchase a standalone security product instead of a professionally monitored system in the next 12 months.

CE Pro Editors · March 14, 2019