Parks Associates

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Research Finds Interactive Services Are Driving Growth in Residential Security Market

Recent market developments like low-cost smart home devices, emerging technologies, and DIY solutions are all changing the residential security landscape.

CE Pro Editors · October 12, 2021

CEDIA CEO Offers Analysis on ‘Incredibly Healthy’ Market

Giles Sutton, co-interim CEO of CEDIA, cites association’s achievements in certification, workforce development in face of pandemic.

CE Pro Editors · August 27, 2021

Why MDUs Are Helping Expand the Smart Home Market

Much like individual homes, multi-dwelling units allow residents to personalize their space with custom smart home tech like security, lighting, and automation.

CE Pro Editors · August 19, 2021

How Video Analytics Implementation is Changing Smart Home Security

Video analytics technologies like facial recognition and motion detection will play a major role in the future of smart homes, so integrators should stay up-to-date on the latest in smart security.

CE Pro Editors · July 07, 2021

Research Shows COVID-19 Elevates Smart Home Security Use, Increases Safety Concerns

New research from Parks Associates shows COVID-19 has amplified concerns around the safety and security of property and family members, driving consumers to seek solutions from integrators.

CE Pro Editors · June 25, 2021

4 Key Business and Lifestyle Trends Transforming Customer Demand

Certain markets like work-from-home and security and surveillance saw huge upticks in consumer interest in 2020, so be sure to keep targeting these areas as 2021 hits its midway point.

CE Pro Editors · June 17, 2021

Examining the Increased Smart Home Device Adoption During COVID-19 Lockdown

Research suggests that by understanding the mindset of consumers, integrators can more easily recommend the right products and provide the right services to those still in the midst of COVID-19 lockdown.

CE Pro Editors · June 09, 2021

Cloud vs. Edge? Ensuring Clients’ Data Privacy to Expand Your Smart Home & Security Business

According to data from Parks Associates, 79% of consumers are concerned about protecting their data privacy in their smart homes. That hesitancy is an obstacle that integrators can overcome by utilizing security panels and smart home controls based locally on the edge vs. in the cloud. Edge-based solutions, such as the new 2GIG EDGE panel, protect consumer privacy by storing all the […]

Andrew Nichols · June 02, 2021

How Families, Early Adopters, and Market Influencers Impact the Home Tech Space

Research from Parks Associates suggests that home security systems may help boost smart home adoption rates, especially among households with children.

CE Pro Editors · May 14, 2021

Are You Ready to Convert Some Audiophiles?

While the audio industry has been focused on appeasing Millennial buyers, there’s still plenty of opportunities to sell high-performance audio equipment to Gen Xers.

Arlen Schweiger · February 18, 2021