Sales/Marketing

My Sad Custom Integration Experience

Our editor's negative experience with a custom integrator begs the seemingly-simple question, "can CE professionals score more by improving communication?"

Jun 27, 2022

A YouTube Star Is Born: Next Level Distribution Takes Marketing to the Next Level

Mark Garijanian of Next Level Distribution creates hilarious music video parodies of Hall & Oates among others to launch monthly promotions.

Jun 23, 2022

Proactively Sell Lighting Using a Showroom

Integrators convert small areas in their showrooms into ‘lighting labs’ to close more deals selling lighting.

Jun 15, 2022

Selling Smart Locks? Target This Demographic

Home tech dealers selling smart locks should secure vacation property owners with connected smart locks as clients.

Jun 15, 2022

11 Steps to Get Started (and Be Successful) in Selling Lighting Fixtures

Leaning on vendors, starting small, and deciding whether to add an electrical division are important factors when selling lighting fixtures.

Jun 14, 2022

3 Technology Sales Proposal Tips to Help You Close

Asking good visualization questions, using video and offering fewer options are effective elements in good technology sales proposals.

Jun 07, 2022