Our editor's negative experience with a custom integrator begs the seemingly-simple question, "can CE professionals score more by improving communication?"

Mark Garijanian of Next Level Distribution creates hilarious music video parodies of Hall & Oates among others to launch monthly promotions.

Integrators convert small areas in their showrooms into ‘lighting labs’ to close more deals selling lighting.

Home tech dealers selling smart locks should secure vacation property owners with connected smart locks as clients.

Leaning on vendors, starting small, and deciding whether to add an electrical division are important factors when selling lighting fixtures.

Asking good visualization questions, using video and offering fewer options are effective elements in good technology sales proposals.